1. Responsible for end to end demand gen and digital activities2. Set quarterly and yearly performance targets and ensures to achieve them3. Measure ROI and KPIs and prepare the budget, then should run campaigns within the given budgets and deadlines by keeping the ROI numbers in mind.4. Familiar with A/B and multivariate experiments.5. Coordinate with stakeholders from various teams for creating lead-generating assets such as white papers, e-books, podcasts, videos, infographics, articles, etc.6. Collaborated with third party influencers, journalists, to drive link building opportunities for the website and for building brand awareness7. Craft compelling messages across marketing channels such as social media and for ad campaigns8. Proven track record in designing and delivery of successful digital marketing campaigns9. Run customer & partner satisfaction surveys and translate learnings into process changes10. Develop and implement the most profitable plans to position and promote our products11. Plan and execute Expert Webinar Series, Advisory Board Meetings & Conferences, along with Competitions for the larger community12. Publish weekly and monthly performance reports for key metrics13. Rigorously track funnel conversion and identify key areas for improvement14. Brainstorms new and creative growth strategies to create a digital marketing roadmap and execute it15. Understand marketing funnels and create campaigns for targeting different personas

Responsible for the below activities:• Preparing online audits and business proposals for client websites• Preparing AdOperations and SEM media plans • Managing digital marketing channels SEM Google AdWords & Bing (CPA, CPC & CPM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Affiliate Marketing, Online Reputation Management (ORM), App Store Optimization(ASO)• Increase the sales/revenue for E-Commerce clients websites• Generate leads for banking, finance, automobile, education and healthcare clients websites.ValueLabs is an Indian-based global IT services and consulting company that provides custom information technology and business consulting services. Its corporate office is located in Hyderabad, India. ValueLabs has been named as "50 Best Places to Work For" India 2009 in a survey conducted by Great Places to work for Institute and the Economic Times.ValueLabs was starte as a small company of three employees based out on an apartment in Hyderabad. Commenced its operations by providing software development and testing services for a product company in the US. By 2000, within a span of two years, the company had grown to a size of 90 employees catering seven clients.The Company's major clientale are Dubai Telecom and Malaysian Telecom Services. In the next three years, the company had moved to a larger facility and had 300 employees.

Responsible for the below activities• Work on VoIP calling services website (B2B)• Work on the software development services website (B2B)• Running AdWords Campaigns (CPA, CPC & CPM)• Managing social media accounts Facebook, YouTube, Google+, Twitter, LinkedIn & Pinterest• Generating leads from website by getting rank for conversion keywords (SEO)• Taking care of complete On Page & OFF page SEO (Including Keywords Research)• Performing Online Reputation Management (ORM) activities writing reviews & getting ratings• Local business activities.• Proposing landing pages structure & layout to make website more user friendly• Running Email campaigns• Working on Affiliate marketing to generate more calls & salesEstablished in 2008, NextRow is a system integrator that offer different services in Digital Marketing, Web Experience and e-Commerce domains. The company is head quartered in the suburbs of Chicago, IL

Responsible for the below activities:• Worked on prestigious Certified Ethical Hacking website http://www.eccouncil.org and its university website eccuni and on various subdomains.• Managing E-Commerce website store.eccouncil.org, 2Checkout page and reporting sales.• Managing Word press and DotNetNuke (DNN) content management systems.• Preparing multiple Ad copies with the good quality score and creating campaigns in Google AdWords.• Running Google AdWords account and performing A/B testing on Ad copies. • Online reputation management for company and individuals.• Preparing website layout sample templates as per good user experience and coordinating with web designers to design interactive websites.• Preparing SEO Audit report by analyzing all the Technical, On Page & Off Page factors. • Generating XML sitemap and robots,txt file and developing HTML sitemap• Developing the page architecture from the good user experience with user navigation such as breadcrumbs and quick links.• Checking for internal and external content duplication and avoiding that practice.• Finding the right keywords from brainstorming session and derived competitor’s websites• Optimizing the content which includes writing meta tags, header tags, keyword-based image alt text, Anchor texts, applying font styles• Developing linking structure by balancing the number of internal and external links per page, unlink from robots.txt, linking from top landing pages, optimizing URL structure, fixing broken links.• Creating lead generation pages in the website and set up goals in Google analytics.• Monitoring generated leads in Wufoo & Zoho CRM online databases.• Monitoring website metrics in Google Analytics, Webmaster Central in terms of keyword rankings, website visits, keyword impressions and goal conversions.• Developing Content & Set up campaigns for Email marketing.• Distributing company profile or improving brand awareness on business profiles websites such as Crunch Base.