Ever since I studied Radio & TV Announcing at ETER, I’ve had the chance to work on voiceovers and copywriting for major regional clients like Cerveza Quilmes, Personal, Buenos Aires Ciudad, and ARSAT (the national satellite project).

After years in institutional communication roles, Parkour drafted me as a copywriter and content manager. Alongside their team—a true school that challenged me to constantly innovate—I developed strong content for social media, ads, and blogs.My first challenge was taking ownership of Acámica’s accounts, a successful edtech in Latam. I specialized in content related to software development, UX/UI, and Data Science, with the goal of building a community. This allowed me to dive deep into one of my favorite aspects of writing: research. Despite my non-tech background, I became their ghostwriter, aligning the communication with their mindset, which granted me full autonomy.The second challenge was managing Acámica’s communication during its merger with Digital House, crafting pieces to guide their audience through the transition. Simultaneously, I took on Despegar Mexico, creating travel content focused on conversion. The main challenge here was managing a high daily volume of content while driving results.Finally, I proudly contributed to Collective Academy’s social media overhaul, a leading Mexican edtech. I optimized previous efforts, redesigned visual communication and tone, and sharpened again my research skills to engage a specialized audience on finance, crypto, business, and mindfulness. I take pride in contributing to that initial success, as Parkour and Collective Academy remain partners. This project remains one of my proudest achievements.The key skill I honed at Parkour was curiosity—only curiosity keeps you aligned with each client’s mindset, interests, and values.I treasure the synergy with a talented team, the constant support from the Creative Director, and the opportunity to create high-level content for demanding audiences—bringing fresh insights and a touch of humor to convey hard data.

My first stable job in comms was at Miami Ad School, now M. Ad School, a creativity think tank. There, I held multiple roles, including Social Media Manager, Content Creator, and Web Manager. I was in charge of social media strategy, copywriting, graphic design, video editing, photography, and press, as well as providing technical assistance at festivals and events. Additionally, as an academic advisor, I focused on student well-being and managed the submission of their works to national and international festivals, collaborating on the copywriting and voiceover for award-winning pieces.At the end of my journey, I was part of the production team for Industry Heroes, an annual series of talks featuring award-winning creatives. Beyond communication, what I value most (and sometimes miss) about working in a school is the human connection: welcoming new students, helping them adapt, supporting them during times of crisis, and, in the end, sharing their joy when they graduate and win awards.

At El Emergente, I developed my skills in production, event planning, and sound engineering.For a year and a half, I attended over 430 nights of live music, ensuring the well-being of both musicians and the audience while operating sound for 1,400 rock bands.Still, I believe that the most valuable skills I honed in this job were patience, teamwork, and a critical eye - or ears.

When I was only nineteen years old, and still with the confetti from my high school graduation on my shoulders, I landed the dream job for a young man.I started working at Telemedia, a TV company that broadcasted "Call TV" shows for various countries in Latin America.I was in charge of broadcasting TV shows, using phone software to manage participants, assisting hosts, producing games and entertainment, and managing winners at the end of the show.It gave me great moments and insight into the dynamics of TV at a very young age.