As the Founder & Creative Director of PRINT daddy Creative, I spearheaded the establishment and growth of a distinguished NYC-based creative agency specializing in branding and advertising. I led the development of innovative brand strategies, directing a talented team through design, art direction, and production. Known for delivering high-quality, emotion-driven work that resonates with clients' goals and audiences, I cultivated lasting client relationships, driving business growth and fostering partnerships. Continuously staying abreast of industry trends, I sought opportunities for creativity and expansion to meet evolving client needs.

As a Digital Media Executive at Groovymark, I play a pivotal role in crafting and executing comprehensive digital marketing strategies that drive brand engagement and business growth. My responsibilities encompass a broad range of digital marketing activities aimed at optimizing our online presence and enhancing our digital footprint.

As the Owner, Presenter, and Editor of the PRINT daddy YouTube channel, I oversee all aspects of content creation, strategy, and channel management. I deliver engaging presentations on printing and publishing topics, utilizing my expertise to captivate audiences. With proficiency in video editing, I ensure the production of high-quality content that aligns with our brand identity. I develop creative concepts, collaborate with industry experts, and foster community engagement to grow our audience. Through analytics-driven optimization and strategic promotion, I continuously enhance the channel's performance and reach.

As a Senior Graphic Designer at ECS Publisher, I played a pivotal role in crafting visually captivating assets across print and digital platforms. From conceptualization to execution, I led design projects ensuring adherence to brand guidelines and client objectives. Collaborating closely with diverse teams, including editorial and marketing, I delivered compelling visual solutions. My contributions extended to producing high-quality graphics, illustrations, and layouts, enhancing the visual appeal and effectiveness of marketing materials and publications. Continuously staying abreast of industry trends and emerging technologies, I maintained a commitment to elevating design standards and maintaining a competitive edge.