• Manage brand’s integrated content strategy to inspire customers, create community, build awareness, and increase engagement• Craft brand stories/narratives to voice a clear message that aligns with the brand/business vision and strategies.• Deliver brand messages in conjunction with other creative assets to target audiences and to align commercial, customer and marketing plans• Create and commission high quality content across all channels to target audiences.• Ensure content is crafted to optimise engagement specific to the channel (blog, website, newsletters, social, print, audio, video)• Create and implement measurement systems to monitor content performance.• Partner with a business’ marketing team on new product/service launches and tactical marketing strategies• Assemble a pool of freelance writers• Focus on spotlighting new, trending, and relevant content in line with a business’ objective.• Drive results against key commercial metrics such as engagement, awareness, and lead nurturing/acquisition.• Ensure all content is on-brand and consistent in terms of style and TOV

• Ensuring that marketing output remains strategically aligned and monitoring progress over time. • Coaching direct reports.• Telling the brand story in clear and compelling ways to reach the target audience.• Creating and curating a targeted amount of content each month to drive leads, subscribers and awareness •• Using a wide variety of formats and content types to make marketing output engaging and properly reflect the high-quality credentials of our brands with top-value copies exceeding thirty-five Month-on-Month.• Developing content marketing strategies and campaigns for existing products to increase awareness and followers•• Developing content and social media marketing plans for new product launches to maximise impact •• Adapting content to suit different channels •• Managing and growing online and social audiences, to boost sharing and reader engagement• Working cross-functionally across various teams to optimize high-quality content •• Working with web development teams on product sprints to ensure marketing strategy is reflected in ongoing development •• Leading efforts to build a highly distinctive brand with a strong digital/social footprint.• Establishing and maintaining a framework for content development and delivery• Creating impactful messaging for all marketing media to build a highly distinctive brand, contributing to increase in revenues and market share of over 40%• Editing and ensuring engagement for the ARM Digest quarterly digital magazine• Researching and implementing customer data and insight to develop targeted communication.

✅Meeting with the creative, marketing, and design teams to ideate and define content goals.✅Researching content and consumer trends to ensure that content is relevant and appealing.✅Developing content strategies to effectively reach the desired target audience and marketing goals.✅Creating content for a variety of platforms including blogs, websites, and social media.✅Proofreading and editing content before publishing.✅Ensuring that SEO and SMO strategies are effectively implemented.✅Managing content calendars and ensuring that the content remains consistent across all platforms.✅Coordinating with the design team to ensure the timely delivery of assignments.✅Tracking consumer and content analytics and generating reports.✅Keeping up to date with content trends, consumer preferences, and advancements in technology.

 Wrote persuasive and compelling copies for Ads, marketing materials and websites. Performed sense-checks to gauge the reception of new products into the Nigerian market. Drafted and formatted scripts and copies for visual presentation and video production needs. Develop and implement creative marketing and communication strategies for target audiences. Determining audience characteristics (e.g. demographics), and integrated retrieved data to improve future copies.

 Wrote website modules for the Exxon Mobil Nigerian website. Researched and wrote about interesting events and trends across and beyond the country. Developed advertising copies for online content, and helped increase conversion and brand awareness. Editing and translation services

 Developed content based on Google Analytics, geographical targeting and keyword research. Delivered high-quality content and visually impactful programs ahead of schedule. Produced interesting, captivating and engaging contents for the online audience.  Identified new topic ideas through research, and readers’ insights. Carried out social media monitoring and listening

• Directing media strategy for all editorial products.• Developing digital content strategy for omnichannel editorial campaigns designed to increase readership on desktop and mobile devices.• Maintaining social-media calendar and tracking analytics for improving editorial coverage• Leading creative team of 5 to deliver strategic goals.• Covering breaking news and investigative articles for the online magazine.• Writing, managing and coordinating entertainment-news coverage

Manage the activities of the Online team. Ensure the constant update of Editorial and digital contents unto the Business Day website.Follow up on trends that may translate into stories and build up on such stories. Monitor and update constantly the social media platforms linked to the company.Get ideas for improving readership and visits to the site.Edit stories, do briefs and re-write stories for upload on the website.Research and implement SEO methods to improve local and global ranking of website.

Writing and editing strategic, clear, creative and clean SEO-driven news copy in a fast-paced newsroom environment. Planning and posting original, engaging breaking news content across all the newspaper's social media channels.Maintain content, monitor performance, and help produce reports on analytics across all social and digital platforms.Checking social and digital accounts daily for alerts and mentions, responding accordingly. Curating content from syndicates, writing sound lifestyle opinion content and producing diverse digital assets to drive traffic and readership to the online newspaper.Using Digital Technology software to coordinate and share news content onto the website and moderate user engagement.Collaborate with other desk members on multi-faceted projects and the newspaper's editorial calendar. Provide strategic support for the news broadcast arm of the online media.Research and monitor trends to aid in the introduction and implementation of new ideas.

Build client base for the organisation.Liase with existing clients while meeting their needs for the growth of the client and organisation.Bring to the table ideas that can translate into revenue and partnership for the organisation.