▶️ The secret to bridging the gap between science and patients is simple: demystify complex treatments by creating customer-focused strategies that improve personal health outcomes ◀️ - Chip ✅ HOW MY EXPERTISE CAN HELP YOU• 25+ years’ experience in Global Revenue Growth Optimization, Product Launch Strategy, & Talent Development for high-growth startups to F500s within the Pharmaceutical, Device, and Life Science industries • Revenue Growth Strategist & Launch Accelerator: Proven track record in building brands to successfully penetrate and monetize new markets: executes evidence-based marketing principles to systematically identify growth opportunities and differentiation• Pricing Innovator: Outstanding ability to strategize and lead profitability by channel mix: analyzes multiple channels to focus resources that significantly drive volume and channel optimization ✅ WHAT I AM PASSIONATE ABOUT• Marketing Disruptor & Industry Trailblazer: Extensive skillset in driving innovation and 1st in-market ideas: identifies unmet market needs and monetizes/launches products, devices, and digital health solutions on a global scale• Passionate Culture Creator & Talent Development Leader: Championed a talent recruitment model that fast-tracked the development of MBA graduates, providing cross-department exposure, and created a global talent pool of highly talented candidates✅ WHAT SUCCESS LOOKS LIKE WHEN I'M ON YOUR TEAM🔥 Returned the $4B portfolio to profitable growth; regained US Market Leadership in 18 months🔥 Increased global awareness of obesity as a disease by 200% in US, UK, Australia, Canada, & Mexico🔥 Accelerated the launch of a new prescription digital therapeutic by 6 months🔥 Secured BOD sign-off within 1st 90 days of employment STRATEGIC PARTNERS & CUSTOMER LISTAbbott, Dexcom, Roche, Medtronic, Glooko, Insulet, Beta Bionics, Click Therapeutics, Healthy Interactions, ADA, BreakthroughT1D (formerly JDRF), ENDO, TCOYD, ADCES, IDF, EASD, Obesity Action Coalition, The Obesity Society, EASO, Digital Therapeutics Alliance
Amrein Advisors
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Senior Vice President Of Life-Science DivisionAmrein Advisors Jan 2024 - Present• Serves as a Growth Marketing Leader & Industry Expert for pharma., device, and digital health companies:- Consults national clients on life-science commercialization including brand strategy (targeting, segmentation), product launches (field-force sizing), cross-functional planning, and life-cycle management- Developed a portfolio strategy driving product development, launch planning, and revenue growth with a focus in obesity (PDT: prescription digital therapeutics company- cardiometabolic therapy area) - Refined a long-term sales forecast to showcase market potential and secure strategic partnerships for licensing agreements (small pharmaceutical company) • Modernized the life-science marketing model to accelerate brand growth: - Ideated an evidence-based marketing framework that leverages data and insights (customer behaviors, buying power) to identify growth opportunities and accelerate launch planning - Innovated a strategic growth template that clearly identifies market potential, differentiation, and scalability - Pioneered a brand vision blueprint that expedites launches (product, devices, softwares), solidifies the marketing mission/timelines, and drives continuous growth though all stages of the patent lifecycle CLIENT SUCCESS* Accelerated the launch of a new prescription digital therapeutic by 6 months* Increased strategic partnership opportunities by 20%
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Senior Vice President - Head Of MarketingBetter Therapeutics Apr 2023 - Dec 2023San Francisco, Ca, Us• Spearheaded revenue growth strategies for a cutting-edge prescription digital therapeutic (PDT):- Served as the Senior Commercial Leader responsible for the national development and launch of the first and only prescription digital therapeutic cleared by the FDA to treat Type 2 diabetes- Championed the GTM strategy (analysis of market size, growth opportunities, revenue forecast, sales force sizing), and secured Board of Directors endorsement- Fostered business development opportunities by leveraging an extensive cardiometabolic network• Innovated the national brand launch and led the omnichannel execution: - Created the AspyreRx® brand strategy including HCP/patient segmentation, positioning, and differentiated messaging by leveraging prescription data and insights from HCP and patient behaviors and beliefs- - Designed all promotional material for HCP, patient, and payers including brand name and logo, core selling aid, value communications, convention materials, websites, and omnichannel tactics- Developed the non-personal professional awareness campaign to drive HCP awareness: integrated SEM and programmatic displays, and leveraged advanced targeting by Doximity and LinkedIn* Secured BOD sign-off within 1st 90 days of employment (new GTM strategy)* Saved $5M in advertising & promotional costs in-house talent upskill)* Saved $1.5M in media spend (secured vendor to optimize omnichannel execution* Accelerated launch timeline by 3 months (led internal development of promotional materials) -
Head Of Innovative Insulins & Digital Health MarketingNovo Nordisk Oct 2020 - Mar 2023Bagsværd, Dk -
Senior Director Insulin PortfolioNovo Nordisk Oct 2018 - Sep 2020Bagsværd, DkLeading the marketing team for the insulin portfolio and digital health
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Senior Brand Director - TresibaNovo Nordisk Oct 2015 - Sep 2018Bagsværd, DkResponsible for leading the marketing team for Tresiba
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Director Of Obesity Global MarketingNovo Nordisk Apr 2012 - Sep 2015Bagsværd, Dk• Revolutionized the obesity narrative from a lifestyle condition to a medical diagnosis• Recognized as an Industry Trailblazer: transformed the company from being an insulin company to becoming a cardio-metabolic company with a focus on GLP-1* Increased global awareness of obesity as a disease by 200% in US, UK, Australia, Canada, & Mexico* 1st obesity product in history to reach global blockbuster status
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Director Of Pipeline Strategy And Business DevelopmentNovo Nordisk May 2011 - Mar 2012Bagsværd, DkResponsible for the commercialization of pipeline products and identification of business development opportunities for the treatment of diabetes and obesity in the US.
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Associate DirectorNovo Nordisk Oct 2008 - May 2011Bagsværd, DkResponsible for the commercialization of pharmacuetical products in development for the treament of obesity and diabetes in the US.
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Marketing ManagerMerck Aug 2007 - Sep 2008Consumer marketing manager for obesity responsible for strategy and relationship marketing.
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Insights And Analytics ManagerMerck Apr 2004 - Aug 2007Responsible for Diabetes insights and analytics. Consumer and physician qualitative and quantitiative research to inform strategy. Specialization in forecasting, segmentation, positioning and ad testing.
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Professional RepresentativeMerck Sep 1999 - Mar 2004Sales representative responsible for selling a portfolio of products to Primary Care Physicians, Pulmonologist, Allergist, Rheumatologist, Orthopaedic Surgeons and OB/GYNs
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Territory Sales ManagerVictaulic Company Of America Jul 1993 - Aug 1999Easton, Pa, UsManufacturer rep responsible for sales and distribution of mechanical piping systems
Chip Amrein Education Details
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Wharton Executive Education -
Drexel University'S Lebow College Of BusinessMarketing & Finance
Frequently Asked Questions about Chip Amrein
What company does Chip Amrein work for?
Chip Amrein works for Amrein Advisors
What is Chip Amrein's role at the current company?
Chip Amrein's current role is Global Life-Science Commercial Expert ✅ SVP of Marketing ✅ Revenue Growth Strategist ✅ Passionate Culture Creator.
What schools did Chip Amrein attend?
Chip Amrein attended Wharton Executive Education, Drexel University's Lebow College Of Business.
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