Tower Optical Corporation is a premier manufacturer and producer of high quality precision optics and assemblies. Its stock and "build to spec" custom products are used in leading-edge photonics technology, electro-optics, lasers, telecommunications, medical instruments, optical imaging and optical computing, and military systems. Products include Crystal Quartz Waveplates, Achromatic Waveplates (retarders), lenses, filters, polarizers, prisms, beamsplitters, laser windows, laser mirrors and optical flats. Optical assembly is also available.Our customers represent a broad variety of companies and industries including military, aircraft, aerospace, medical, university researchers and key U.S. Department of Defense contractors. We are registered with the U.S. State Department to obtain export licenses as required, and is ITAR compliant.Tower Optical Corporation is a Certified "Service Disabled Veteran Owned Small Business" (SDVOSB) ISO 9001-2008 certified.

Developed standards for productivity, customer service, and quality of service to ensure successful sales of the most reliable company products. Conducted sales forecast, determined company financial objectives and identified target market for a product/service. Enhanced business reporting, tracked sales, and gained insight into customer behavior for modifications of operations through the implementation of CRM and ERP. Laid a strong foundation for long-term relations with product distributors and expanded product portfolio to increase brand visibility and market share.Supported 4 sales reps in achieving a strong position at the top 15% out of 150 nationwide while directing 8 outside sales and 3 inside business development reps to meet sales quotas and targets.Scheduled 20 new customer appointments per rep on a monthly basis by turning around an under-performing inside sales team into a winning one.Established a 63% closing percentage by forming a high-performance business development team from the ground up and creating 40-50 new customer appointments per month.Drove sales growth and exceeded expectations by surpassing the $8M target and closing $9M in revenue.Optimized sales of product portfolio, enhanced product learning and created an ideal customer experience by implementing effective product training and call blitz campaigns.

Brought into the role to lead the start-up and ongoing leadership of the national sales organization. Partnered with cross-functional executive leadership to develop and implement effective strategies and initiatives for delivering profit improvements across the organization using accurate sales analytics, reporting, and forecasting. Built, developed, and directed a team of onsite and remote sales representatives, providing coaching and support to ensure optimal performance.Selected by CEO to lead a large-scale cultural change initiative, transitioning the operational structure from a service focus to a sales and growth-driven organization. Introduced processes and standards for the sales organization, as well as compensation and commission plans.Built a $1M sales funnel within the first 90 days and increased 100% in 10 months through the extensive market and competitive analysis to identify and capitalize on new business opportunities. Led a team to close $500K in sales within 1 year by managing the complete sales cycle from prospecting and presentations through closure. Contributed to the research and implementation of a new customer relationship manager (CRM), HubSpot; partnered with executive leadership on the system rollout and customization. Initiated a company referral program to bridge the consulting and sales organizations; introduced incentives for consultants to provide qualified leads/referrals to the sales team, contributing to business growth.

Progressed internally to the Director role charged with providing strategic leadership of sales operations across AZ and NV region, including building, developing, and managing a team of up to 21 sales representatives and up to 4 sales managers. Developed and implemented strategies and plans for driving rapid sales growth across the market. Managed sales planning, forecasting, reporting and goal setting tasks.Implemented a 4-point sales process to drive growth improvements and enhance the sales culture, which led to the team achieving a 58% closing percentage, significantly higher than the industry average of 29%. Coached team members in focusing on 70/30 new logo lead generation to deliver sales growth improvements. Introduced an extensive candidate screening process for new sales team members to ensure the right applicants were chosen for each role; resulted in a 40% reduction of churn rate with an 80%+ candidate success rate. Achieved the highest revenue in the business unit, receiving #1 Sales Director 5 consecutive months.Delivered notable sales improvements throughout tenure, driving YOY sales growth of 11%+. Developed, coached, and mentored team members to achieve personal successes, including leading 3 representatives to multiple President’s Club Awards.Aided multi-year winners with six different reps in building a Presidents club to recognize top sales teams for over-achievement of goals and quota.Boosted revenue streams by 230%, decreased sales staff by 44%, and transformed an underperforming team into a results-focused high-performance workforce.

Recruited into the role to contribute to the company’s expansion into the Phoenix market based on personal contacts within the region. Partnered with CTO and other executives in developing strategies and plans for identifying and converting clients and delivering positive growth results.Worked with organizations to develop Microsoft product solutions consisting of cloud migrations, Office365, cloud consulting, big data migrations, and database administration. Left company when expansion was halted due to change of leadership.

Contracted by US Foods to oversee the development and implementation of a new internal wireless telecommunications policy. Wrote, implemented, and managed the new policy. Drafted request for proposal (RFP) for unified communications platform organization-wide; interviewed potential vendors and recommended to executive leadership for approval.Contributed to $2.8M in annual cost savings through the new policy implementation. Consolidated number of vendors through the introduction of a unified communications platform to drive an additional 28% in cost savings. Assisted with training staff and departments on the new system and policy implementations.

Drove the growth and improvement of sales revenue across 20 major accounts in AZ. Held direct accountability for managing sales and consulting initiatives to attain a $6M sales quota. Developed and executed sales strategies to ensure continuous growth while simultaneously managing account relationships.Managed key clients: TriWest Healthcare Alliance, Henkel/Dial Corporation, US Foods, and Alliance Bank of Arizona. Achieved largest single-year revenue increase in history with 10% YOY growth from 2008 to 2009. Received recognition as Top Salesman for surpassing quota by 240%+ in 2006. Produced largest revenue increase in Phoenix branch with 32%+ growth in 2005.