Head Of Marketing Communications
Richmond, Virginia
A worldwide leader in the innovation and manufacturing of heat transfer, separation and fluid handling products, solutions and services.Responsible for internal and external communications in the USA. Portfolio includes brand and identity implementation, digital and traditional marketing strategy, external and internal website developments, sales management consultation and support, sales channel marketing and communications counsel, public relations, crisis and critical communications, internal, as well as executive communications.• Led a team of internal and external professionals, strategically developing and implementing plans, programs and initiatives to help grow Alfa Laval’s business in the USA by 67% during tenure.• Increased traffic to website > 80% within 12 months. Most visited site among all Alfa Laval country sites.• Controlled a $2 million communications budget for the USA – adjusting resources as needed to address changing market conditions.• Strengthened and reinforced the market perception of the company’s brand through expansive branding and brand transformation initiatives – for the global corporation and 9 acquired companies. Net Promoter Score (NPS) was consistently above the target of > 40.• Served as communications lead for 9 integrations, including brand transformation, market-facing initiatives, and organizational evolution.
