Chip Cassady Email and Phone Number
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STARTUP AND GROWTH STAGE EXECUTIVE / CRO / SENIOR VP / GMGLOBAL / NATIONAL SALES ENABLERA creative, award-winning sales and marketing leader in highly competitive industries, I designed sales and marketing strategies that drove exceptional growth in revenue and profits. Building and motivating teams using a collaborative approach, I turned around shrinking market share, converted competitor clients, and launched online initiatives.- Developing and cultivating relationships internally and externally to generate sales/profit growth- Analyzing market/potential clients to target with best fit value proposition, winning new accounts- Designing/implementing tools/incentives to improve sales process and motivate sales teams- Creating/deploying business plans to successfully introduce new products and beat competition- Launching e-commerce and online advertising to build market/product awareness and salesI hold a BBA from McKendree College. Known for establishing accountability and empowerment within sales teams, I won multiple Valassis awards - Presidents Club for exceeding revenue/profit goals 10 out of 13 years; Chairman’s Club for National Top Performer for seven years; and Executive Director of the Year.Specialties: Growth Strategies / SaaS / Direct Marketing / Online Solutions / Turnarounds / Sales Tools & IncentivesP&L / Product Launch / Market & Competitor Analysis / Training / CRM / Account Management
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Senior Vice President Of Sales OperationsAmerican Defense SolutionsScottsdale, Az, Us
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Senior Vice President Of Sales OperationsAmerican Defense Solutions Feb 2024 - PresentScottsdale, Arizona, UsAmerican Defense Solutions is a disabled veteran owned and operated security solutions company created to provide a full spectrum of protection products. We proudly serve schools, religious groups, law enforcement, businesses, and private citizens in need of the best protection products available. We are committed to saving lives by offering custom solutions for our customers needs. We are committed to continuous innovation, learning, and growth in order to remain at the forefront of our industry. We are passionate about connecting with, educating, and protecting the lives of all of those in our community, and giving them the tools they need to stay a step ahead of the unpredictable threats that exist in our world today. Websitehttps://www.ads-security.comPhone 727-560-3062 Security Systems ServicesCompany size51-200 employees8 associated members LinkedIn members who’ve listed American Defense Solutions as their current workplace on their profile.HeadquartersScottsdale, Arizona -
Executive Vice President Of SalesVistry Dec 2023 - PresentSan Diego, Ca, UsConversational AI Platform for Food Commerce -
Managing PartnerFirmtrax Oct 2023 - PresentFirmTrax is the culmination of decades of senior leadership across several industries that dedicates itself to building networks for its members and all the benefits that come with it. The power of FirmTrax is its outstanding value proposition and flexibility with which members can utilize its resources. FirmTrax is truly a community of opportunity. -
Principal OwnerMad Solutions Jul 2022 - PresentWe are an independent sales and marketing organization providing revenue generating services, fractional leadership, and growth strategies. -
Director Of Partnerships, Business Development And M&AClipper Magazine Apr 2023 - Dec 2023St Petersburg, Florida, UsClipper is a leading provider of multichannel advertising and promotional solutions for local businesses through magazine publications and digital offerings.As one of the largest direct-mail publishers in the country, Clipper boasts more than 16,000 clients and mails to more than 23 million homes each year, reaching one in four owner-occupied households in the U.S. Our driving mission is to provide consumers with real savings, close to home.In our almost 40-year history, Clipper has evolved from a student startup to a multi-state enterprise with hundreds of local editions and specialty publications. Our print brands include Clipper Magazine, Local Flavor, Mint Magazine, REACH, Market Magazine, Great Deals Magazine, Get1Free, Prestigious Living, House2Home and Home & Décor IDEAS. Clipper’s digital presence on LocalFlavor.com and the Local Flavor App feature thousands of free coupons and hundreds of half-price Deals, every day, right in your neighborhood.Our cutting-edge digital retention program, Total Loyalty Solutions, helps local businesses harness the power of email, mobile and web with a suite of innovative digital tools, including custom-designed apps and email-on-demand.Clipper is owned by AmatoMartin, a privately held investment company. -
National Vice President Of SalesMspark Dec 2020 - Jul 2022Helena, Alabama, UsOversaw the National Restaurant Sales Team for Mspark's integrated advertising solutions. Responsible for recruitment, training and development and revenue growth. Worked with technology solutions Channel Partners and large National brands and agencies including Hardees, Pizza Hut, KFC, Jack in the Box, Panera, Arby’s, Popeye’s and Sonic. -
Chief Revenue Officer And Co-FounderGreenforce/420Tech Oct 2014 - Dec 2021Introduced and scaled retail and agriculture SaaS technology solutions through Channel Partnerships and an Independent Sellers Network. GreenForce/420Tech was created to bring the most relevant retail technology to the cannabis and agriculture industries while maintaining compliance with each states reporting and regulatory requirements. Each application in the suite of solutions offered by 420Tech was created with the cannabis industry in mind. Built from the voice of the customer, traditional retail best practices are prevalent in the feature set of each application. -
Entrepreneur In Residence/Head Of Channel Partnerships/Formally Mobile MajorityInfillion Jan 2016 - Feb 2017New York, New York, UsOversaw the Channel Sales and Marketing teams for an early-stage mobile ad-tech start up. Built teams and developed strategies to grow the companies’ unique ad platform with focus on ad agencies and Channel partner media companies like CBS and Pitney Bowes. Ushered the early relationships resulting in The Mobile Majority acquiring Gimbal.Gimbal translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives. Using its own hardware and software, Gimbal enables brands, media agencies, and marketers to execute performance-based campaigns with personalized messaging.Headquartered in Los Angeles, Gimbal has offices in San Diego, New York, Chicago, San Francisco, Sao Paulo, and Bogotá. Gimbal formed when two independent companies merged in November 2016 - The Mobile Majority and Gimbal, Inc. and The Mobile Majority took the Gimbal name. -
Vice President Of Sales And Business DevelopmentVisible Brands, Inc. May 2011 - May 2015Oversaw direct sales and Channel Partner development for the patented indoor location solution. Visible Brands is a SaaS Retail Digital Media company that created a new emerging technology designed to deliver targeted messaging in physical retail, on the shelf‘s edge at the Moment of Decision, closing the loop on the Path to Purchase. Lead Retail Sales and Business Development team. Provide Sales and Marketing strategy as well as Fund Raising and overall go-to-market strategies.
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Vice President Of Sales, Western RegionValassis, Inc (Formerly Advo) Oct 2000 - Jan 2011Valassis is a leading print and digital agency reaching over 100 million households weekly. Managed 10 Sales Directors and 102 Sales Reps to ensure achievement of revenue/profit goals. Responsible for P&L and $176M revenue budget for print/digital advertising firm. Clients: Albertson’s, Microsoft, Sports Authority, Safeway, Pizza Hut, and Wal-Mart.Converted business from competitors, generating $10M in new business. Valassis was losing market share in L.A. to major competitors. Built unique process, working with Finance to target competitor clients. Identified value proposition for each potential account. Established internal sales contest. Captured new clients over eight months.Launched product in competitor-dominated market, doubling revenue/margin in first year. Valassis had no weekly advertising product in a major market. Used economic downturn to advantage, and differentiated Valassis from competitor to drive introduction of weekly product. Captured/turned two large retailers from competitor.Downsized sales force while achieving annual revenue/profit goals. Tasked by company to construct/execute sales force reduction early in fiscal year with expectation of maintaining production to achieve goals. Worked with HR and Finance to identify more efficient solution. Coached Sales Directors on successful implementation.
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Corporate Accounts Sales ManagerAdvo 1997 - 2000ADVO was the largest Direct Marketing agency in the US and eventually acquired by Valassis. Directed team of 10 Corporate Account Executives. Provided local/national direct and online marketing solutions to Northwest region. Managed branch operations, production and HR. Internet clients: Drugstore.com, America Online, GTE, and Microsoft.Designed/implemented prospecting tool, resulting in $4M in new business in first year. Recognized that ADVO’s proprietary software could be used internally to improve prospecting efforts. Using software, built tool to enhance sales reps’ ability to qualify/close viable clients. Created tool for Seattle that was expanded nationally.
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General Sales ManagerDisney/Capital Cities/Abc Jun 1995 - Oct 1997Led Display Advertising and Internet Sales departments with staff of 44 Associates. Coordinated training, promotion, and marketing efforts for print and Internet products. Created and launched Littlenickel.com.Created/launched company’s first revenue-generating website. Appointed lead on developing/monetizing Disney/Capital Cities/ABC website, Littlenickel.com. Worked with web developer to create business plan. Went live within six months, generating revenue by posting classified/display advertising. Netted $1M in first 24 months.
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PresidentCassady Creative Marketing, Inc 1990 - 1994Designed and implemented marketing plans for businesses in St. Louis, MO. Client industries included banking, restaurants, and non-profits.
Chip Cassady Skills
Chip Cassady Education Details
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Mckendree UniversityGeneral -
Southern Illinois University, Carbondale
Frequently Asked Questions about Chip Cassady
What company does Chip Cassady work for?
Chip Cassady works for American Defense Solutions
What is Chip Cassady's role at the current company?
Chip Cassady's current role is Senior Vice President of Sales Operations.
What is Chip Cassady's email address?
Chip Cassady's email address is ch****@****ail.com
What is Chip Cassady's direct phone number?
Chip Cassady's direct phone number is +125379*****
What schools did Chip Cassady attend?
Chip Cassady attended Mckendree University, Southern Illinois University, Carbondale.
What skills is Chip Cassady known for?
Chip Cassady has skills like Direct Marketing, Strategy, Online Advertising, Marketing Strategy, Account Management, Crm, New Business Development, Business Development, Digital Marketing, Advertising, Leadership, Marketing.
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