Chip Hunnicutt Email and Phone Number
Asheville, NC, US
Chip Hunnicutt's Location
Hickory-Lenoir-Morganton-Marion Area, United States, United States
Chip Hunnicutt's Contact Details
Chip Hunnicutt work email
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Chip Hunnicutt personal email
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Chip Hunnicutt phone numbers
About Chip Hunnicutt
Technology savvy marketing leader with over 20 years in the outdoor industry, who ensures the effective execution of simultaneous projects without compromising quality, timeliness or functionality. Led successful executive level marketing and sales campaigns in environments where growth and accountability were paramount.
Chip Hunnicutt's Current Company Details
Chip Hunnicutt Work Experience Details
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Hiviz Led Lighting / Firetech LightsAsheville, Nc, Us
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Chief Marketing OfficerImmortology Advertising Feb 2024 - PresentWashington, North Carolina, UsCreating impossible to ignore and hard to forget integrated campaigns that generate an unfair share of attention and revenue for outdoor companies. https://www.immortologyusa.com/outdoors -
Vice President Marketing And General ManagerWoox Llc Nov 2021 - Jul 2023Hickory, North Carolina, UsStartup manufacturer of premium wood rifle stocks, knives, axes, and outdoor accessories. Established in late 2019 with financial support from Minelli Group, a renowned Italian woodcrafter. Provide marketing strategy and direction, and managerial responsibility for the U.S.-based headquarters.• Increased e-commerce sales 110%, leading to the company’s highest revenue year while coping with supply chain and retail challenges of a post-covid environment.• Increased B2C Average Order Value (AOV) 23%• Planned product rollouts in 2023 to impact historically low volume months, resulting in an average 124% YOY sales increase each month.• Managed U.S. assembly and distribution center resulting in lowest labor cost in company history.• Managed most successful new product introduction in company history, leading to entire year’s worth of inventory selling out in 45 days.• Created low-cost guerrilla marketing programs to capture leads and target high-value consumers.• Established content-focused initiative to lessen dependence on low-return social media efforts, improve search rankings, and drive website traffic.• Responsibility for all communications and creative design including catalogs, sales materials, promotional items and advertising.• Established a web-based customer service ticketing system.• Managed all agency and contract personnel relationships. -
Director Of Marketing And CommunicationsSafari Club International Jul 2019 - Mar 2021Washington, District Of Columbia, UsLead a newly-created Marketing and Communications department overseeing all aspects of revenue growth, marketing and advertising, and communications for the world's leading advocate of hunting rights and wildlife conservation. Based in the Washington D.C. office with locations in Tucson, Arizona and Ontario, Canada, supporting 40,000 members in 160 chapters around the world.• Increased sponsor, licensing and merchandising revenue 55%, the greatest period of growth in the organization's 50-year history. My team signed seven new sponsors, saw three existing sponsors increase their investments and increased SCI’s net across all renewals, signed seven licensees and negotiated a zero-liability merchandise vendor partnership that turned that program from a perennial loser to a significant source of revenue. • Increased the reach and improved the appeal of SCI to the most potent non-member audience: the U.S. hunter, through the most expansive multi-channel marketing and advertising plan the organization had ever conducted.• Launched a new line of logowear, an on-site store at the organization's annual convention, and an online store with a return rate of <1% and profitability rate of 40%.• Negotiate revenue-generating agreements, paid prostaff contracts and manage a team of 27 social influencers and 11 broadcast/social media personalities.• Led redesign of flagship website and e-commerce store to properly focus on communication with members, educate non-members and encourage membership and event sales.• Elevated the quality of all video, print and online creative, collateral and large-format convention graphics. Led development of a digital asset management (DAM) system.• Managed creative and communications agency relationships.• Member of the CEO's strategic team for the acquisition of Texas Trophy Hunters Association and joint venture with Buckmasters.• Produced and hosted the organization's first podcast program, "SCI Tag Soup”. -
Director Of MarketingCentury Arms Jun 2018 - Jun 2019The largest U.S.-based AK-47 manufacturer and a sixty year old firearms importer specializing in surplus arms. Exclusive U.S. distributor for Canik pistols of Turkey. Imported ammunition sold under the Red Army Standard brand and AK accessories offered under U.S. Palm.• Develop a marketing strategy and vision for expanding distribution channels and driving product awareness among consumers.• Plan, develop and implement marketing, strategies and tactics.• Negotiate, budget and direct all facets of each brand’s advertising efforts, inclusive of print, television, social media, websites, packaging, online retail presence and grassroots efforts.• Manage a staff that includes a Tradeshow Coordinator, Social Media Manager and Graphic Designer. -
Director Of MarketingArcus Hunting Oct 2016 - Jun 2018Establish a Georgia-based marketing department for the rapidly growing holding company while ensuring continued success for established brands and creating a path of growth for newly acquired brands.• Led the effort to refresh the 20-year old Dead Down Wind brand including a new identity, logo and packaging.• Manage a 12-month project to move all branded websites to a common e-commerce platform, integrate those sites with internal accounting systems and relaunch sites, each with an entirely new front-end design.• Plan, develop and implement marketing, strategies, communications and public relations activities for all brands.• Negotiate, budget and direct all facets of each brand’s advertising efforts, inclusive of print, television, social media, websites, packaging, online retail presence and grassroots efforts.• Provide editorial direction, design oversight and distribution of all advertising, collateral and packaging. • Manage a staff that includes a Creative Director, Marketing Manager, and E-Commerce Director.• Manage creative, media and internet agency relationships. • As member of the Executive Leadership Team, participate in annual strategic strategic planning cycles, present to the Board of Directors, and contribute to corporate guidance planning efforts.
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Marketing ManagerCrosman Corporation May 2013 - Oct 2016Bloomfield, Ny, UsExecute marketing initiatives across television, print, online, events and in-store and define product strategies for the company's website. Oversee media and public relations to ensure the company fully leverages partnerships, sponsorships, and events and drive maximum value across all communication channels. Direct online sales efforts of all brands and grow revenue through effective promotions, creative content and product development.In 2016, successfully developed and executed promotional rollout of the company's revolutionary new Airbow product line, leading it to be the most successful sales launch in company history. Work directly with state legislators and wildlife agencies to educate, inform and adapt regulations to allow its use in their hunting seasons.• Member, Congressional Sportsmen’s Foundation Sub-Committee for Airguns and Airbows• Budget and strategic planning responsibility for all advertising, inclusive of broadcast, print, online media and partnerships.• Work directly with advertising partners, television personalities and sponsored properties to ensure proper brand positioning and develop messaging.• Collaborate with Product Managers to develop hunting products and specialized products for online sale.• Led planning and execution of the 2016 introduction of the Benjamin Pioneer Airbow which became the most successful launch in the company’s history.• Manage spokesperson partnerships and hunting prostaff.• Manage in-store signage program.• Act as strategic resource to the company’s online retail customers.• Increased online revenue 87%, beat sales goal by 29% in 2013 and 25% in 2014, beat profit margin goal by 9% in 2014• As member of Returns Reduction Committee, contributed to a team who's efforts led to a 23% reduction in product returns -
Web And Social Marketing ManagerCrosman Corporation Apr 2010 - May 2013Bloomfield, Ny, UsExpand the company's social footprint by leveraging existing and emerging technology. Engage customers on their turf and contribute to the continued growth of the company's leadership position among sporting goods manufacturers.Work with marketing team leaders on the issues affecting their areas; contribute creative ideas to graphics and packaging design team, strategic planning to PR Manager and assist VP Marketing with broader issues. • Increased online revenue an average of 37% annually over a three year period• Introduced an affiliate marketing component that within 5 months was contributing 15% of revenue• Increased website traffic 130%. In 2011, traffic was more than the previous two years combined.• Managed the launch of the company's international, multi-language web presence.• Create and execute long term content strategy• Manage online stores for all brands• Establish goals, determine metrics and monitor analytics• Manage online launches of new products and technology• Design, coordinate and execute promotions with online partners• Manage social marketing efforts including Facebook, Twitter, Instagram, YouTube, Pinterest and creating content for two blogs and a newsletter.• Plan, create and distribute corporate and product videos• Distribute monthly social media report to all employees, sales staff and executive management• Serve as "face" of company through online interactions and videos• Plan and execute broadcast commercials including initial concepts, script writing and acting• Member of hunting prostaff
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Owner-General ManagerDoubletough Outdoors, Llc Oct 2005 - Aug 2010Consulting services and solutions in online advertising, marketing, audio/video podcasting products and website design.As Owner and General Manager, wielded full responsibility for developing internet-based advertising solutions and providing consulting services for businesses requiring cost-effective online solutions. Directly performed the artistic creation of and managed website design initiatives. Directed all sales, account management, and budget management functions.• Developed first iPhone application for scoring game animals using multiple scoring methods and secured license from Boone and Crockett Club. Gained official product status from Safari Club International as their first and only mobile application.• Developed AnchorpointOutdoors.com, a full-featured hunt club manager• Developed first iPhone application for scoring game fish and syncing to a worldwide no-minimum record book• Provided video and audio podcasting products to over 300 local real estate sales professionals -
Partner, Director Of Special ProjectsBasho Creative Jun 2008 - Feb 2009Provides creative design services to clients across the country and in every industry, specializing in brand enhancement via online technologies.Directs iPhone application concept, creation and development. Manage proprietary website development. Handle promotion and securing advertising for company-owned websites. Direct P&L responsibility. Manage general accounting, HR and day-to-day management duties. • Improved clickthru rate for client’s Google AdWords campaign 149% by evaluating keywords and adjusting campaign emphasis• Managed development of WeekSauce.net, incorporating social drivers to rate local dining establishments• Managed development of Cavalry, an iPhone application for soliciting emergency assistance
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Marketing Director, North Carolina DivisionPrudential Burroughs & Chapin Realty, Inc. Oct 2006 - Feb 2008Directed all advertising functions and the creation of annual marketing plans and budgets. Developed and managed sales support programs and first-of-its-kind comprehensive suite of marketing services for sales agents. Designed cooperative advertising opportunities for sales professionals representing affluent clientele. Represented division on the corporate brand development team. Led technology team in designing new tools for sales professionals.• Received “Marketing Innovation of the Year Award” from Prudential Real Estate.• Won “Regional Addy Award” for print advertising.• Company improved to #28 in Prudential franchise network for sales and unit volume• Increased website traffic 6.25% and page views 14.5% by embracing evolving technologies
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Marketing DirectorPrudential Carolina Real Estate Mar 2004 - Oct 2006Supervised Advertising Manager and contract Graphic Designer. Planned annual marketing mix of electronic, broadcast, outdoor, print, direct mail and agent incentives. Prepared annual budget. Managed website performance for search-ability and function. Negotiated key vendor contracts. Managed corporate publicity including internal and external PR campaigns. Monitored trademark usage.• Received award for best print advertising by Cape Fear Homebuilders Association.• Drove company to #49 in Prudential national franchise network for sales and unit volume.• Increased ranking from #5 to #3 in market share in a field of 26.
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Owner-General ManagerSea Thunder, Llc Oct 2000 - Dec 2003Entertainment and sightseeing services aboard a custom offshore powerboat.Handled advertising, marketing, sales and accounting functions. Directly led, managed and trained staff of five. Managed brand identity, coordinated merchandise development and promotion. Produced internet and print advertising graphics and promotional materials. Led cooperative advertising initiatives with area business leaders. Managed supplies, customer service and performance of support services.• Increased revenue ($135,510) 216% over three years through no-cost cooperative marketing and event scheduling.• Led company to #1 ranking in market among 15 comparable activities based on customer satisfaction.• Increased ticket sales 238% through creative on-board advertising.
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Web Marketing CoordinatorPerformance, Inc. Mar 2000 - Sep 2000Catalog and online retailer of cycling products and accessories.Managed all internet-based marketing programs. Developed and managed online travel initiative. Developed strategic partnerships. Managed affiliate sales program.• Increased affiliate recruitment 30%, total orders 71% and affiliate-generated revenue 73%. • Raised recruitment 363% for online store affiliate program.• Generated new website purchase revenues by 71%.• Created new revenue, up 73%, for website visits generated by online store affiliate program.
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Licensing ManagerProfessional Rodeo Cowboys Association Dec 1998 - Feb 2000Colorado Springs, Co, UsManaged all licensed products functions. Assisted with corporate partnership sales and renewals. Ensured fulfillment of corporate sponsorship agreements. Facilitate athlete - sponsor relationships. Managed the Association's charitable entity. Developed and implemented organization’s first internet-based store. • Generated a 51% increase in licensing program revenue by negotiating expiring contracts to include restructured royalty rates and signing new licensees.• Raised Convention revenue by 17% by changing the format, upgrading speakers, and repackaging the event. • Created over 16% in new Awards Banquet revenue by improving promotion of the event.• Increased ESPN-televised World Champions Banquet revenue 14% with tighter controls on expenses and improved forecasting. • Negotiated a 3 percentage point increase, from 7% to 10%, in the standard royalty percentage and introduced five new licensing categories.• Established trademark guidelines and monitored proper usage. -
Asst Project CoordinatorProfessional Rodeo Cowboys Association Properties, Inc. Aug 1996 - Nov 1998Managed registry of personal sponsorships for PRCA athletes. Solicited new sponsors and fielded inquiries from potential partners. Event and sales manager for national convention and ESPN-televised banquet.• Reduced convention expenses by 22% by reviewing current practices and negotiating new contracts. • Increased Awards Banquet revenue by 11% by implementing aggressive sales techniques.
Chip Hunnicutt Skills
Online Marketing
Marketing
Advertising
Online Advertising
Marketing Strategy
Public Relations
Social Media Marketing
Brand Management
Social Media
Brand Development
Marketing Communications
Strategic Partnerships
Direct Mail
Graphic Design
Social Media Measurement
Marketing Management
Entrepreneurship
Email Marketing
Newsletters
Web Design
Television
Facebook
New Media
Public Speaking
Strategic Planning
Leadership
Blogging
Digital Marketing
Social Networking
Video
Strategy
Corporate Communications
Management
Sponsorship
Project Management
Brand Awareness
Strategic Alliances
Sponsorship Management
Licensing
Mobile Applications
E Commerce
Digital Strategy
Digital Media
Integrated Marketing
Content Strategy
Media Relations
Media Planning
Content Marketing
Web Marketing
Customer Service
Chip Hunnicutt Education Details
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United States Sports AcademySport Management -
College Of CharlestonBusiness Administration
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Blue Ridge SchoolDiploma
Frequently Asked Questions about Chip Hunnicutt
What company does Chip Hunnicutt work for?
Chip Hunnicutt works for Hiviz Led Lighting / Firetech Lights
What is Chip Hunnicutt's role at the current company?
Chip Hunnicutt's current role is CMO of Immortology Advertising.
What is Chip Hunnicutt's email address?
Chip Hunnicutt's email address is ma****@****utt.com
What is Chip Hunnicutt's direct phone number?
Chip Hunnicutt's direct phone number is +170486*****
What schools did Chip Hunnicutt attend?
Chip Hunnicutt attended United States Sports Academy, College Of Charleston, Blue Ridge School.
What are some of Chip Hunnicutt's interests?
Chip Hunnicutt has interest in Jack Welch, Unc Basketball, Pitchengine, Buffer, Old Spice, Jason, Airguns, Sports Authority, Camping, Bank Of America.
What skills is Chip Hunnicutt known for?
Chip Hunnicutt has skills like Online Marketing, Marketing, Advertising, Online Advertising, Marketing Strategy, Public Relations, Social Media Marketing, Brand Management, Social Media, Brand Development, Marketing Communications, Strategic Partnerships.
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