I am a creative futurist who lives with one foot in research, and the other in experience. My goal is to help businesses attempt to systematically predict the future, create products that bridge the digital/analog entertainment gap, and make these products commercially viable. To do this I draw upon a diverse background. My experience spans strategy consulting, business redesign, pure design, core programing, IT infrastructure, content production, talent development, music business.... Across these disciplines, I've always had one focus: how audiences connect and share thru technology and media._____S K I L L S E T____ //MEDIA// I work with media creators to develop compelling content and formats that meet audience and advertiser needs and provide reliable, scalable models for future engagement.//TALENT// I help independent creators understand and develop their fan base, guide them thru platforms and content/formats development so that they are able to grow, take ownership and monetize that relationship.//BRAND//I work with brands to define and develop cultural narratives that engage across platforms (social, mobile, digital, offline ) to create an ongoing dialogue that deepens relationships with consumers.
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Chief Technology Officer And FounderSlangworks Aug 2020 - PresentMexico -
Chief Marketing Officer And FounderEvoltti Jan 2020 - PresentMexicoFounded a Spanish language bed-in-box e-commerce company www.Voltti.mx and designed differentiated sleep products to disrupt the traditional sector in Mexico with an innovative DTC brand. Established a strategic equity partnership with one of Mexico's largest mattress manufacturers.Collaborative cross-functional leader involved in all aspects of business development. Focused on product design, retail distribution, and digital marketing strategies. -
Vp Operations Latam2Btube Dec 2017 - Jun 2019MexicoResponsable de Talent, Producciones y Cuentas, encargado de ampliar y estrechar la relación de 2btube con sus talentos, aumentar su vínculo con multitud de plataformas tecnológicas y expandir su horizonte comercial a través de nuevos servicios y productos. -
Business Development & Partnerships Management For Latam & UshVictorious Oct 2015 - Aug 2017Miami/Fort Lauderdale AreaOverseeing Business Development and Partner Management for Victorious’s LATAM and USH network of mobile communities. Lead all business dealings with talent, new media companies, traditional media, content licensors and distributors, as well as leading content production, community management and moderation teams that to ensure the long term success of each mobile property. -
Director De InnovacionAzteca Mar 2010 - Jul 2015Mexico City Area, MexicoResponsible for developing the TV Azteca’s digital capabilities by evolving/retraining or developing new projects and teams. My focus was identifying the shift in the entertainment landscape, charting the audience and talent migration and getting the media company ready for the new engagement/content/format paradigm. During this time I founded and lead three different projects: IrreverenTV, ContenTV and Azteca Conecta -
Director De Nuevos MediosTv Azteca Jan 2008 - Mar 2010Mexico City Area, MexicoResponsible for the restructuring of the infrastructure, team, digital products, and business models. As it was clear that video was to be the main differentiator for Tv Aztecas Web strategy, my responsibility was to ready the tech stack (from servers to CMS) and teams (from programers to sales) for the move towards video. In house and 3rd party negotiation of content use and production together with developing and implementing processes for solving and avoiding music, content and format rights issues became my day-to-day. -
Vp Of Content & OperationContentv Jan 2013 - Jan 2015Mexico City Area, MexicoResponsible for making TV content and TV talents more platform agnostic and at the same time prepare the commercialization infrastructure towards TransMedia/CrossMedia sales.In charge of retraining tv azteca’s production teams, by migrating some of the know-How developed in IrrevenTV, as to become more efficient and platform agnostic. This together with creating a structured process and personalized digital strategies for growing the social footprint of our “classic” talent, provided Azteca with a new set of digital products. Retraining of the Sales teams to understand these new digital products and their potential to enrich the offering to our advertising clients was one of my most challenging accomplishments.
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Founder & CeoIrreverentv Apr 2010 - Jan 2014Mexico City Area, MexicoIdentifying and growing digital native talent, content and concepts and as a byproduct created the first MCN. While migrating TV content to digital platforms the importance of native talent and formats became very clear. I created IrreverenTV to become the place digital creators aspired to be part of. I was responsable of defining the process of identifying digital talent and creating the environment to grow most of the 1st and 2nd generation of Youtuber’s and Twitstars (today known as influencers) in Mexico. -
Professor Of Music BusinessSae Institute México Jul 2011 - Jun 2012Mexico City Area, MexicoTeaching Music Business with a strong focus on how culture, technology and new platforms have affected the evolution of the whole music trade. Looking at the past, understanding the present to help the students better leverage the next disruption in the market. -
Latam Region ManagerReal Media Group - A Division Of 24/7 Media Inc. Sep 2006 - Jan 2008São Paulo Area, BrazilResponsible for Customer Care and Business development. The main goal of my return to RealMedia was to re-establish RealMedia as the leader in the adversing software provider in the LATAM market . I Developed a micro team and then visited , updated/migrated and retrained most of our 32 clients in the region. I was able to align the software solutions provided by RealMedia with the needs of new and existing clients, solidifying, diversifying and growing our market share -
Director Of Technology For The Americas24/7 Media Inc. Jun 2000 - Jul 2002Miami/Fort Lauderdale AreaIn charge of technological sales, training, implementation, customization and regional software development. Responsible for the Technical guidance or our sales force and the coordination of the implementation and support of our web-advertising solution. Coordinated the integration of the company’s satellite offices technical departments into a 24/7 centralized support center in Miami with remote support engineers in key locations to cover Latin America.
Juanma Rowland Skills
Juanma Rowland Education Details
Frequently Asked Questions about Juanma Rowland
What company does Juanma Rowland work for?
Juanma Rowland works for Slangworks
What is Juanma Rowland's role at the current company?
Juanma Rowland's current role is Chief Marketing Officer and Founder.
What schools did Juanma Rowland attend?
Juanma Rowland attended Pennsylvania State University.
What skills is Juanma Rowland known for?
Juanma Rowland has skills like Digital Media, Digital Marketing, Social Media, Television, E Commerce, Web Video, Online Advertising, Digital Strategy, Content Strategy, Marketing Strategy, Online Marketing, Advertising.
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