Christopher Martens Email & Phone Number

Steinbach, Mb, Ca

Steinbach, Mb, Ca

Steinbach, Manitoba, Ca

Promoted to lead brand marketing at RocketRez during a period of rapid growth. Spearheaded key initiatives, including a full rebrand and website overhaul, positioning the company to scale while improving customer engagement and accelerating revenue growth. Key Achievements include: • Played a pivotal role in securing $35M in Series B funding through strategic brand positioning and high-impact marketing initiatives. • Drove ARR growth from $1M to $10M by implementing multi-channel marketing strategies that engaged target accounts and improved conversion rates. • Launched a successful brand refresh in 2023, creating personalized content for tradeshows and digital campaigns that generating significant interest from high-value accounts.

Steinbach, Manitoba, Ca

Led the creative vision at RocketRez, building and elevating the brand from the ground up. Oversaw all aspects of brand development, creative direction, and marketing execution, with a focus on scaling operations and improving brand awareness. Key Achievements include: • Spearheaded the launch of the company’s first website, instrumental in raising $10M in Series A funding. • Created high-impact campaigns that increased brand awareness and drove a 500% increase in inbound leads. • Built scalable creative systems that ensured brand consistency and quality as the company expanded rapidly.

At Lumbercart, I advised the executive team on growth strategies, helping them develop a solid foundation that will allow them to scale their marketing operations. I focused on optimizing their marketing automation systems, which led to a system that truly supports their modern sales team and allowed them to scale without adding headcount.

As an advisor to CleanTrace, I provided strategic guidance on their marketing efforts, focusing on brand positioning and customer acquisition strategies. By identifying key market opportunities and refining their messaging, I helped CleanTrace secure $2.5M in seed funding and scale efficiently.

Steinbach, Manitoba, Ca

As Marketing Director, I effectively combined community insights with strategic marketing to create campaigns that deeply resonated with the local audience. Key Achievements includ: • Orchestrated campaigns that increased retail average order values by 400%, demonstrating the power of well-planned promotional events. • Optimized the marketing budget by identifying $100K annually in co-op opportunities and created unique methods of claiming those funds, benefiting both the advertiser and the store. • Crafted unique brand experiences, strengthening community relations and building lasting brand trust. • Strategically sponsored specific local organizations, creating positive brand associations with the local community as well as targeted, high-dollar customers, enhancing our brand's reputation and reach.

In this role, I managed major commercial projects, ensuring smooth operations from start to finish. I was instrumental in improving project management workflows by implementing a new digital system that increased efficiency and reduced communication errors. Key accomplishments: • Oversaw landmark projects, including the Canadian Museum of Human Rights, Club Regent Casino Event Center and numerous 100+ unit multi-family condominiums. • Enhanced operational efficiency, reducing costly mistakes and improving project timelines.

Altona, Mb, Ca

As a Creative Designer at Golden West Broadcasting, I played a key role in revolutionizing digital platforms for enhanced community engagement. My innovative thinking and adaptability in brand marketing significantly boosted brand reach and engagement through creative strategies. Key Achievements include: • Achieved a tenfold increase in website traffic by revolutionizing community portals, reducing the time to launch new portals by 87%. • Pioneered new brands for community news websites and radio stations, enhancing their market presence across Western Canada. • Developed dynamic ad campaigns tailored to a diverse range of customers, effectively catering to varied audience segments and enhancing brand resonance. • Orchestrated community events that fostered a deeper connection between online portals and radio stations with their local communities, strengthening the brand’s presence and community relations. • Surpassed traditional newspapers in reach and engagement, elevating the online community news platform, a testament to our innovative approach.