Promoted to lead brand marketing at RocketRez during a period of rapid growth. Spearheaded key initiatives, including a full rebrand and website overhaul, positioning the company to scale while improving customer engagement and accelerating revenue growth. Key Achievements include: • Played a pivotal role in securing $35M in Series B funding through strategic brand positioning and high-impact marketing initiatives. • Drove ARR growth from $1M to $10M by implementing multi-channel marketing strategies that engaged target accounts and improved conversion rates. • Launched a successful brand refresh in 2023, creating personalized content for tradeshows and digital campaigns that generating significant interest from high-value accounts.

Led the creative vision at RocketRez, building and elevating the brand from the ground up. Oversaw all aspects of brand development, creative direction, and marketing execution, with a focus on scaling operations and improving brand awareness. Key Achievements include: • Spearheaded the launch of the company’s first website, instrumental in raising $10M in Series A funding. • Created high-impact campaigns that increased brand awareness and drove a 500% increase in inbound leads. • Built scalable creative systems that ensured brand consistency and quality as the company expanded rapidly.

At Lumbercart, I advised the executive team on growth strategies, helping them develop a solid foundation that will allow them to scale their marketing operations. I focused on optimizing their marketing automation systems, which led to a system that truly supports their modern sales team and allowed them to scale without adding headcount.

As an advisor to CleanTrace, I provided strategic guidance on their marketing efforts, focusing on brand positioning and customer acquisition strategies. By identifying key market opportunities and refining their messaging, I helped CleanTrace secure $2.5M in seed funding and scale efficiently.

As Marketing Director, I effectively combined community insights with strategic marketing to create campaigns that deeply resonated with the local audience. Key Achievements includ: • Orchestrated campaigns that increased retail average order values by 400%, demonstrating the power of well-planned promotional events. • Optimized the marketing budget by identifying $100K annually in co-op opportunities and created unique methods of claiming those funds, benefiting both the advertiser and the store. • Crafted unique brand experiences, strengthening community relations and building lasting brand trust. • Strategically sponsored specific local organizations, creating positive brand associations with the local community as well as targeted, high-dollar customers, enhancing our brand's reputation and reach.

In this role, I managed major commercial projects, ensuring smooth operations from start to finish. I was instrumental in improving project management workflows by implementing a new digital system that increased efficiency and reduced communication errors. Key accomplishments: • Oversaw landmark projects, including the Canadian Museum of Human Rights, Club Regent Casino Event Center and numerous 100+ unit multi-family condominiums. • Enhanced operational efficiency, reducing costly mistakes and improving project timelines.

As a Creative Designer at Golden West Broadcasting, I played a key role in revolutionizing digital platforms for enhanced community engagement. My innovative thinking and adaptability in brand marketing significantly boosted brand reach and engagement through creative strategies. Key Achievements include: • Achieved a tenfold increase in website traffic by revolutionizing community portals, reducing the time to launch new portals by 87%. • Pioneered new brands for community news websites and radio stations, enhancing their market presence across Western Canada. • Developed dynamic ad campaigns tailored to a diverse range of customers, effectively catering to varied audience segments and enhancing brand resonance. • Orchestrated community events that fostered a deeper connection between online portals and radio stations with their local communities, strengthening the brand’s presence and community relations. • Surpassed traditional newspapers in reach and engagement, elevating the online community news platform, a testament to our innovative approach.