Sr. Content designer Most current work: created product optimization and customer engagement through strategic “nudges”- quick relevant, personalized, “pull” messages. I successfully delivered 16 out of 18 planned nudges, with 16 going live, reaching 21.6 million customers and generating 49 million impressions. This resulted in 20 million personalized clicks, surpassing expectations.

-Helped design content for eBay's transition from Pay Pal-managed payments to eBay financial services, which affected 150+ million global users.-Defined, researched, and drove product content designs for payments and protections.-Helped create effective content experiences (content design and strategy) for tax law changes that affected millions of customers in the US and European Union.-Helped design a content system and maintain style guidelines for the larger content team.-Created product content strategy for web and mobile, including accessibility and inclusivity, localization, usability and A/B testing.-Effectively collaborated in cross-channel design with product teams, designers tax, legal, and business stakeholders.-Successfully and consistently managed multiple projects in a fast-paced and ambiguous environment.

-Helped shape the partnership and vision between design and engineering through the UX & content design strategy for an educational non-profit. -Revamped writing and information architecture that saved $15,000 on website development costs-Used research to align innovative product strategy and the product roadmap with user's goals and customer's needs-Developed a user research plan that diagnosed metrics; Interviewed 4 users which validated goals

-Wrote, researched, and edited features for a regional luxury magazine (Sheridan Road, Forest & Bluff Magazines) -Analyzed customer feedback and forums to create 8 user-centeredfeatures

-Founded an iOS app from concept to hi-fidelity production prototype -Planned and started hands-on user research to discover product goals and user needs (Semi-Structured Interviews, user stories, Affinity Diagrams, Wireframes, Prototypes, Usability Testing); this research contributed to 80% task completion rates and a 70% reduction in completion times -Refined designs over 3 iterations - SUS surveys revealed a bolstered 75% of users did not find the system cumbersome-Wrote user-centered content for app

Clients: Marchon Eyewear for Calvin Klein, Perillo BMW, NPN Chicago-Streamlined production flows that reduced budgets by 50%-Oversaw production for corporate promotional videos that produced over 600,000 views-Demonstrable knowledge of green screen shooting and keying effects and techniques.

-Participated in content design and editing of internal brochures andinformation architecture for internal website training for thousands of employees-Created cashback incentive inserts for millions of cardholders

-Researched and analyzed customer feedback and content audits to create content for newsletters and user manuals that increased traffic for websites-Launched content strategy for instructional manuals, collateral materials read by thousands of customers

-Performed content audit of existing scripts and videos. -Created user interviews to discover the tasks and motivations of the patients as they are guided through the surgical process. -Developed questions based on user interviews for surgical procedure video scripts.-Conducted A/B testing, analyzed results to help determine most effective content to deliver through scripts and videos.

-Created user surveys for research of digital, multimedia instructional manuals that decreased client complaints by 100%-Strategized with product management team to interview 20 users for user research-Brought in to translate technical manuals into user-friendly documentation & governance documentation