Chip Ross work email
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My background spans the worlds of entertainment, media and news. With a career rooted in engaging audiences and driven by my passion for all things TV and film, I’ve held executive roles in digital marketing, audience growth, and social media engagement.Throughout my career, I've marketed a wide range of entertainment properties, including TV series, films, podcasts, and live sports. I've led teams to engage with audiences hungry for compelling entertainment, spanning from NFL games to "Game of Thrones."I have a track record of delivering results through social and digital media campaigns:⌨️ Orchestrated a 40% boost in social referral traffic at TheWrap, while expanding fanbase by 25% and elevating engagement by 30% on Instagram, and 15% on Twitter and Facebook channels.🖥️ Drove a 36% surge in organic social media referral traffic for The LA Times and other Tribune publications. 📡 Grew DIRECTV’s social footprint from 75K to over 5MM and generated 5X more organic engagement than competitors, resulting in a $30MM annual revenue stream from paid social media campaigns.I've built and nurtured teams composed of marketers, media planners, creatives, and video producers from the ground up. I've had the privilege of speaking at numerous industry conferences and serving as a trusted advisor to C-level executives, helping shape impactful digital strategies.If you share my enthusiasm for entertainment and media and are looking for someone who can deliver results in this ever-changing industry, let's connect and explore how to drive success.
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Director Of Audience DevelopmentTmz Jan 2024 - PresentUs -
Senior Director, Audience Development And Social MediaThewrap Oct 2019 - Apr 2023Los Angeles, Ca, UsI led social media, audience growth and engagement strategy for The Wrap, an entertainment news brand.• Grew social media follower count by 25% through leading social media team in communications strategy, daily content production, engagement, and analytics.• Nurtured social team to increase engagement by 30% on Instagram and 15% on Twitter and Facebook channels.• Increased social referral traffic by over 40% through creation of media strategies for major editorial features and live virtual events with talent and media executives.• Responsible for measuring and reporting all major site and audience analytics, including daily performance meetings with CEO.• Partnered with editorial teams to produce impactful live social coverage of all major film and TV award shows, which generated 15% more engagement than the previous year. -
Marketing Director, Audience Development And Paid Social MediaTribune Publishing Company Sep 2016 - Dec 2017Chicago, Illinois, UsI was brought in to launch a new digital growth and social media marketing strategy for The LA Times, Chicago Tribune and other Tribune publications. I quickly built trust with newsrooms by reporting on consumer insights and sharing social media best practices. I'm most proud of building a cross-functional, data driven team that broke new ground with customer acquisition and paid media planning through social media. • Increased organic social media referral traffic by 36% and audience by 26% through leading audience-based media digital marketing campaigns.• Developed paid media advertising campaigns that reduced costs per lead by 5X and achieved 89% YOY subscriber growth.• Managed partnerships with social platforms (Facebook, Twitter) and advised on best practices andreporting across an organization of 9 newsrooms. -
Head Of Social MediaDirectv Sep 2010 - Aug 2016El Segundo, Ca, UsI was the first head of social media hired at DIRECTV. When I started there were only 75,000 Facebook fans, most of them not really fans but customers with complaints. Within two years we got to 5 Million fans who loved to engage with us across multiple profiles. I built a team from the ground up who made our content five times more engaging than our competition. Not only that but we created a new revenue stream of $30MM annually from our paid social media campaigns. • Transformed DIRECTV’s social presence into a best-in-class social brand by growing social footprint from 75K to over 5MM.• Generated 5X more organic engagement than competitive set by leading team of 15 (including agency and freelancers) to develop editorial tone, daily creative content, and custom video features.• Led relationships with Premium TV networks (HBO, STARZ) and sports leagues (NFL SUNDAY TICKET) to create digital messaging to audience of 25MM and bring in $30MM incremental revenue.• Generated over 50MM interactions through partnerships with HBO, FOX, NBC and A&E.• Forged category-first programs with viral influencers (Lele Pons, Matt Cutshall) and publishers like BUZZFEED.• Received Customer Experience Champion award for innovative customer solutions through social media. -
Social Media Marketing DirectorPlayboy Enterprises Aug 2006 - Dec 2009Los Angeles, California, UsI was hired to lead Playboy’s entry into social media with the idea to create a youth-oriented branded social network. We developed groundbreaking social and editorial content, engaged a vibrant community and had live event activations targeted at Millennials. • Produced original content including a #1 ranked YouTube video.• Created and sold sponsorship model to Millennial centric brand advertisers. -
Account Supervisor On Toyota And P&GSaatchi & Saatchi Aug 2001 - Aug 2006I was promoted from Account Executive to manage a team of 6 direct reports that developed integrated marketing campaigns for Toyota SUV's through TV, print, online and collateral campaigns. In 2006 I led the RAV4 re-launch that successfully repositioned the vehicle and doubled sales over previous model. I also drove agency efforts to help Procter & Gamble’s PUR Water Filters attain 14 consecutive quarters of sales growth and an EFFIE-award winning campaign.In my spare time I designed presentations on trends and youth culture, I brought together agency leaders for an Ad Roundtable session and embarrassed myself in a rap battle.
Chip Ross Skills
Chip Ross Education Details
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University Of Colorado BoulderBusiness Administration -
University Of Colorado DenverAccounting
Frequently Asked Questions about Chip Ross
What company does Chip Ross work for?
Chip Ross works for Tmz
What is Chip Ross's role at the current company?
Chip Ross's current role is Audience Development & Social Media Strategy at TMZ ⭐️.
What is Chip Ross's email address?
Chip Ross's email address is ch****@****ail.com
What is Chip Ross's direct phone number?
Chip Ross's direct phone number is +131080*****
What schools did Chip Ross attend?
Chip Ross attended University Of Colorado Boulder, University Of Colorado Denver.
What are some of Chip Ross's interests?
Chip Ross has interest in Writing, Politics, Social Media, Education, Humor, Entertainment, Advertising, Creativity, Youth Culture, Disaster And Humanitarian Relief.
What skills is Chip Ross known for?
Chip Ross has skills like Social Media, Advertising, Digital Marketing, Social Networking, Social Media Marketing, Marketing Strategy, Strategy, Integrated Marketing, Entertainment, Digital Media, Television, Leadership.
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