Director Of Audience Development
Current
Jan 2024 - Present
AeroLeads people directory · profile
Chip Ross Email & Phone Number
Audience Development & Social Media Strategy at TMZ ⭐️
at
TMZ
1 work email found
@directv.com
7 phones found area 310, 469, and 212
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Audience Development & Social Media Strategy at TMZ ⭐️
Location
Los Angeles, California, United States
Who is Chip Ross? Overview
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Quick answer
Chip Ross is listed as Audience Development & Social Media Strategy at TMZ ⭐️ at TMZ, based in Los Angeles, California, United States. AeroLeads shows a work email signal at directv.com, phone signal with area code 310, 469, 212, and a matched LinkedIn profile for Chip Ross.
Chip Ross previously worked as Director of Audience Development at Tmz and Senior Director, Audience Development and Social Media at Thewrap. Chip Ross holds Bachelor'S Degree(S), Journalism, Business Administration from University Of Colorado Boulder.
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Email format at TMZ
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{first_initial}{last}@directv.com
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AeroLeads found 1 current-domain work email signal for Chip Ross. Compare company email patterns before reaching out.
Profile bio
About Chip Ross
My background spans the worlds of entertainment, media and news. With a career rooted in engaging audiences and driven by my passion for all things TV and film, I’ve held executive roles in digital marketing, audience growth, and social media engagement.Throughout my career, I've marketed a wide range of entertainment properties, including TV series, films, podcasts, and live sports. I've led teams to engage with audiences hungry for compelling entertainment, spanning from NFL games to "Game of Thrones."I have a track record of delivering results through social and digital media campaigns:⌨️ Orchestrated a 40% boost in social referral traffic at TheWrap, while expanding fanbase by 25% and elevating engagement by 30% on Instagram, and 15% on Twitter and Facebook channels.🖥️ Drove a 36% surge in organic social media referral traffic for The LA Times and other Tribune publications. 📡 Grew DIRECTV’s social footprint from 75K to over 5MM and generated 5X more organic engagement than competitors, resulting in a $30MM annual revenue stream from paid social media campaigns.I've built and nurtured teams composed of marketers, media planners, creatives, and video producers from the ground up. I've had the privilege of speaking at numerous industry conferences and serving as a trusted advisor to C-level executives, helping shape impactful digital strategies.If you share my enthusiasm for entertainment and media and are looking for someone who can deliver results in this ever-changing industry, let's connect and explore how to drive success.
Listed skills include Social Media, Advertising, Digital Marketing, Social Networking, and 49 others.
Current workplace
Chip Ross's current company
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6 roles
Chip Ross work experience
A career timeline built from the work history available for this profile.
Senior Director, Audience Development And Social Media
- I led social media, audience growth and engagement strategy for The Wrap, an entertainment news brand.
- Grew social media follower count by 25% through leading social media team in communications strategy, daily content production, engagement, and analytics.
- Nurtured social team to increase engagement by 30% on Instagram and 15% on Twitter and Facebook channels.
- Increased social referral traffic by over 40% through creation of media strategies for major editorial features and live virtual events with talent and media executives.
- Responsible for measuring and reporting all major site and audience analytics, including daily performance meetings with CEO.
- Partnered with editorial teams to produce impactful live social coverage of all major film and TV award shows, which generated 15% more engagement than the previous year.
Oct 2019 - Apr 2023
Marketing Director, Audience Development And Paid Social Media
- I was brought in to launch a new digital growth and social media marketing strategy for The LA Times, Chicago Tribune and other Tribune publications. I quickly built trust with newsrooms by reporting on consumer.
- Increased organic social media referral traffic by 36% and audience by 26% through leading audience-based media digital marketing campaigns.
- Developed paid media advertising campaigns that reduced costs per lead by 5X and achieved 89% YOY subscriber growth.
- Managed partnerships with social platforms (Facebook, Twitter) and advised on best practices andreporting across an organization of 9 newsrooms.
Sep 2016 - Dec 2017
Head Of Social Media
- I was the first head of social media hired at DIRECTV. When I started there were only 75,000 Facebook fans, most of them not really fans but customers with complaints. Within two years we got to 5 Million fans who.
- Transformed DIRECTV’s social presence into a best-in-class social brand by growing social footprint from 75K to over 5MM.
- Generated 5X more organic engagement than competitive set by leading team of 15 (including agency and freelancers) to develop editorial tone, daily creative content, and custom video features.
- Led relationships with Premium TV networks (HBO, STARZ) and sports leagues (NFL SUNDAY TICKET) to create digital messaging to audience of 25MM and bring in $30MM incremental revenue.
- Generated over 50MM interactions through partnerships with HBO, FOX, NBC and A&E.
- Forged category-first programs with viral influencers (Lele Pons, Matt Cutshall) and publishers like BUZZFEED.
Sep 2010 - Aug 2016
Social Media Marketing Director
- I was hired to lead Playboy’s entry into social media with the idea to create a youth-oriented branded social network. We developed groundbreaking social and editorial content, engaged a vibrant community and had live.
- Produced original content including a #1 ranked YouTube video.
- Created and sold sponsorship model to Millennial centric brand advertisers.
Aug 2006 - Dec 2009
Account Supervisor On Toyota And P&G
Saatchi & Saatchi
I was promoted from Account Executive to manage a team of 6 direct reports that developed integrated marketing campaigns for Toyota SUV's through TV, print, online and collateral campaigns. In 2006 I led the RAV4 re-launch that successfully repositioned the vehicle and doubled sales over previous model. I also drove agency efforts to help Procter &.
Aug 2001 - Aug 2006
2 education records
Chip Ross education
Bachelor'S Degree(S), Journalism, Business Administration
University Of Colorado Boulder
Accounting
University Of Colorado Denver
FAQ
Frequently asked questions about Chip Ross
Quick answers generated from the profile data available on this page.
What company does Chip Ross work for?
Chip Ross works for TMZ.
What is Chip Ross's role at TMZ?
Chip Ross is listed as Audience Development & Social Media Strategy at TMZ ⭐️ at TMZ.
What is Chip Ross's email address?
AeroLeads has found 1 work email signal at @directv.com for Chip Ross at TMZ.
What is Chip Ross's phone number?
AeroLeads has found 7 phone signal(s) with area code 310, 469, 212 for Chip Ross at TMZ.
Where is Chip Ross based?
Chip Ross is based in Los Angeles, California, United States while working with TMZ.
What companies has Chip Ross worked for?
Chip Ross has worked for Tmz, Thewrap, Tribune Publishing Company, Directv, and Playboy Enterprises.
How can I contact Chip Ross?
You can use AeroLeads to view verified contact signals for Chip Ross at TMZ, including work email, phone, and LinkedIn data when available.
What schools did Chip Ross attend?
Chip Ross holds Bachelor'S Degree(S), Journalism, Business Administration from University Of Colorado Boulder.
What skills is Chip Ross known for?
Chip Ross is listed with skills including Social Media, Advertising, Digital Marketing, Social Networking, Social Media Marketing, Marketing Strategy, Strategy, and Integrated Marketing.
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