SCALE YOUR B2B COMPANY, PROFITABLY The rules for succeeding in B2B tech have changed. Today's B2B buyer is a researcher, an explorer, and a self-educator. They’re harder to reach, disrupting traditional sales processes.The strategy of "growth at all costs" is now replaced by "capital-efficient growth" or "building durable companies". If you're not cutting costs while finding new ways to get and close new business, your competition will.There are four ways that successful companies capture profitable growth:1️⃣ Unlock new sales channels in their industry. They are key to getting new customers you can't currently reach.2️⃣ Unveil new products or services. You can make them yourself or get them from partners. In either case, you're growing your average revenue per customer. 3️⃣ Find new industry verticals that want your product or service. Breaking into these industries often requires only a small investment, Some will pay higher prices and offer greater margins.4️⃣ Build a durable business. Do this by leveraging experienced leaders. They thrived during tough business cycles.The right use of these four strategies is essential for success in vertical B2B.You must have the analytical capabilities and know-how to identify issues blocking your success and capitalize on new, profitable market opportunities. This includes identifying new markets, conducting customer discovery, building pro-forma P&Ls, updating staffing plans, building marketing, sales, and partner playbooks, and leading implementation. Do you wonder what you must do to go after new opportunities and fix your sales and distribution challenges? Let’s chat. Whether we work together or not, I am confident our call will be full of insights and actionable steps to help you grow your business.Here's a link to my calendar https://flywheeladvisors.com/contact/ - please pick a time that works best for you.919.352.9809 | croyce@flywheeladvisors.com