Chip Walker Email and Phone Number
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In the age of activism, consumers and stakeholders are demanding the answer to a critical question – 𝐡𝐨𝐰 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐦𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐥𝐚𝐜𝐞?A recognized thought leader in the branding industry, I have helped lead transformations for Bank of America, Jim Beam, and Goldman Sachs. Over the years, I have designed and developed groundbreaking market research and also grown significant brand identities for some of the world’s most iconic brands like PepsiCo, Morgan Stanley, and Heineken.My expertise offers companies the opportunity to have their ear to the ground culturally, see around corners, and turn ideas into real-world execution. Leading the strategy and research divisions at StrawberryFrog, I have worked in close collaboration with CEO, Scott Goodson, to define our Movement Marketing process, and I’ve been focused on taking the idea of a higher brand purpose and turning that purpose into a social movement that galvanizes people to action. Based on our years practical experience with Strawberry Frog, working to overcome the gap between purpose-based storytelling and true business transformation that helps shape the future, we were well-poised during the pandemic to help companies leverage their brand and create a positive impact.One amazing example has been activating the Truist Cares strategy. Truist is a new brand created through the biggest bank merger since the financial crisis, between SunTrust and BB&T. We generated tremendous awareness and engagement through the Live United campaign together with Truist and the United Way, featuring National Youth Poet Laureate Amanda Gorman. StrawberryFrog won Tearsheet’s Agency of the Year Award for 2021.If there has been another silver lining to COVID, we have also been able write a new book, “Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company,” a practical guide on how to move from a purpose strategy to actually activating it inside your company and also among your consumers.For speaking opportunities, please email speaking@strawberryfrog.com.
Strawberryfrog | Movement Marketing
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Strawberryfrog | Movement MarketingNew York, Ny, Us
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Head Of Strategy ➤ On A Mission To Change The Ways Leaders, Ceos, Chros, And Cmos Approach PurposeStrawberryfrog | Movement Marketing Jan 2019 - PresentNew York, Ny, UsI am Head of Strategy, helping Scott Goodson and crew spark cultural movements for brands at the pacesetting global marketing/advertising agency, StrawberryFrog. StrawberryFrog pioneered the proven 'Movement Marketing' approach for brands to successfully navigate the process of creating an actionable purpose, resulting in BIGGER brand ideas that stir the soul.Challenging the status quo, StrawberryFrog services iconic clients like Walmart, Truist, Northwell, Woody Creek Distillers, LIfeBridge Health and has delivered results for P&G, Google, Emirates Airline, SunTrust, Coca Cola and Smart Car from our offices in the Empire State Building.In 2019, StrawberryFrog teamed up global research-based consulting firm, The Reputation Institute, on The Purpose Power Index, a breakthrough study to list the top purpose-driven brands based on how consumers really think and feel. This was the largest study ever measuring perceptions of brand purpose, based on more than 17,500 individual ratings among over 7,500 U.S. consumers, and encompassing more than 200 different brands, and one of 𝐅𝐚𝐬𝐭 𝐂𝐨𝐦𝐩𝐚𝐧𝐲'𝐬 2020 𝐖𝐨𝐫𝐥𝐝 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐈𝐝𝐞𝐚𝐬 𝐀𝐰𝐚𝐫𝐝 winners.
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PartnerMetaforce 2017 - Oct 2023New York, New York, Us -
Founder | Brand Positioning Research | Creative Evaluation | Disruptive Marketing StrategyWalk The Dog Research, Inc Feb 2017 - Dec 2018New York, Ny, UsAlready a veteran brand strategy practitioner with a deep understanding of market research and consumer insights, I launched a full-service consumer insights company serving blue chip clients like Walmart, Xerox, Mercedes, Credit Suisse, SunTrust, and others. My partner and I built this business to seven figures in 2 years.During this time, I also built up my own profitable brand strategy company, Chip Walker, Inc. with key projects including pitches for global agencies (McCann, Inventiv Health) and research and brand strategy for well-established iconic client companies and media conglomerates like Meredith and Bloomberg. -
Chief Strategy Officer, Bav Consulting & Executive Vice President, Brand Planning At Y&R AdvertisingYoung & Rubicam Jan 2014 - Mar 2017New York, Ny, UsY&R is a member of WPP advertising group. Reporting to our global CEO, I provided thought leadership and C-level strategic counsel for major clients. During this time, I led the strategy for BAV Consulting, the business arm of Y&R that runs the world’s largest and oldest study of brands (BrandAsset Valuator). One of my areas of focus was how brands can bring a positive message of empowerment and build capacity for sustainability or social good.➤ Sold and ran strategic engagements with Fortune 100 brands, including Lexus global brand repositioning, Etsy customer segmentation, and PwC Consumer Intelligence Series -
Chief Strategy Officer, Team Bank Of AmericaYoung & Rubicam Jun 2012 - Dec 2013New York, Ny, UsI led strategy across the WPP companies (ad, media, digital, multi-cultural, etc.) for some of its largest clients including AT&T and Bank of America. I developed and sold new brand strategy to Bank of America and worked closely with WPP Chief Creative Officer to build out a 100+ multi-disciplinary agency dedicated to the bank.
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Evp, Director Of Brand Planning & Innovation | Strategy Lead On Major Creative CampaignsYoung & Rubicam Mar 2011 - Jun 2012New York, Ny, UsWith Belle Frank and Joe Rivas, shepherded 30+ person Brand Planning department at Y&R through turbulent times (3 CEOs of Y&R NY in 18 months.) ➤ Strategy lead on Goldman Sachs following the financial crisis, instrumental in developing its first major creative campaign in many years. ➤ Pitched & won Bank of America.
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Partner, Head Of Planning | Innovative Marketing Strategy & Business DevelopmentStrawberryfrog, New York 2008 - 2011New York, Ny, UsBrought experience as Director of Strategy, pioneering the planning department for BBDO Energy in Chicago, to this innovative advertising and design company focused on major and luxury brands. In this role, I built the innovation practice to over $1mm in less than 2 years through high-level connections with former clients (In-Bev, Heineken, Pepsico).➤ Developed new brand idea and campaign for Jim Beam➤ Major strategic projects wins in Pharma (Wyeth/Pfizer)➤ Client relationships included Frito-Lay/Pepsi, beer (Heineken, Amstel, Newcastle), cosmetics (Natura)
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Evp, Chief Planning Officer| Innovative Marketing Strategy & Business DevelopmentBbdo 2003 - 2007New York, Ny, UsCreated planning department to replace research group and grew to 20 planners. Pitched and won: Dial Corporation, Starbucks, LaSalle Bank, Canadian Club, Lifesavers, Altoids. Partnered with Tonise Paul and Marty Orzio to reposition and rename the office as Energy BBDO. -
Evp, Director Of Strategy & Business DevelopmentWunderman 1999 - 2003Created strategy & insights department and grew it to 15 people. Ran database marketing and business development for a year. Pitched & won: AT&T Broadband, Pfizer, Kraft, Register.com, Club Med Created two successful data products: Brand Experience Scorecard and Digital Neighborhoods.
Chip Walker Skills
Chip Walker Education Details
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Vanderbilt University
Frequently Asked Questions about Chip Walker
What company does Chip Walker work for?
Chip Walker works for Strawberryfrog | Movement Marketing
What is Chip Walker's role at the current company?
Chip Walker's current role is Brand, Business and Cultural Strategist | Author | Keynote Speaker ➤ Activating and Actioning Purpose Based Brands.
What is Chip Walker's email address?
Chip Walker's email address is ch****@****nds.com
What is Chip Walker's direct phone number?
Chip Walker's direct phone number is +121221*****
What schools did Chip Walker attend?
Chip Walker attended Vanderbilt University.
What skills is Chip Walker known for?
Chip Walker has skills like Strategic Planning, Integrated Marketing, Digital Strategy, Brand Development, Digital Marketing, Creative Strategy, Concept Development, Ideation, Brand Architecture, Ethnography, Creative Development, Qualitative Research.
Who are Chip Walker's colleagues?
Chip Walker's colleagues are Vijay Patil, Donna Dicerto (Home) Donna Dicerto, Strawberry Frog, Madisen Anderson, Fuminori Koike, Farin Hoover, Nina Kreutzberg.
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