Paid Media Specialist
CurrentDealShare• Strategically managed average monthly spends close to ₹1 crore to maximize campaign effectiveness.• Achieved a one-day sale revenue of ₹2 crore by leveraging high-impact promotional strategies.• Enhanced average daily app installs by 50% and increased daily orders by 30% post-onboarding.Karnataka Bank• Strategized a ₹3 crore ad campaign for the bank's centenary, repositioning the brand in the market.• Generated 10,000+ leads quarterly for loan products, savings & current accounts.• Reduced CAC for DIY Personal Loan & Savings Account Products by 15%.• Collaborated with affiliates to generate high-quality leads, driving significant customer acquisition.Bosch Power Tools• Oversaw the APAC region for the power tools division with monthly ad spends of ₹25-35 lakhs.• Reduced CPC by 35% across all regions through continuous optimization.• Generated one million visits to product pages by designing and implementing targeted campaigns.Yatra.com • Managed ad spends of ₹40-50 lakhs per month, ensuring efficient allocation and maximum ROI.• Optimized the overall CAC by 20% in Domestic Flight Campaigns and by 15% in International & Hotel Campaigns.• Spearheaded an omnichannel branding strategy, increasing brand awareness and user engagement.