Global Marketing Data Analyst
Current- Set up and configure lead attribution models (in Pardot)- Measure and monitor campaign performance in Salesforce- Create Salesforce & PowerBi dashboards for data visualization of multi-channel campaign performance - Ensure Google Analytics, Google Ads, Google Tag Manager and Google Search console are all properly configured and connected- Ensure conversion tracking is setup, configured and tracking across the website and marketing channels- Ensure in platform analytics are correctly configured and reporting- Implement and optimize UTM tracking across all channels