Director Strategy Business Development
CurrentAs the 3rd generation, Sashika de Silva establishes Cinnatopia from inception further expanding into the USA, EU, Australian, South African, and Japanese markets. Along with Sashika De Silva’s entrepreneurial skills and Rasika Alwis’s eye for high quality and innovation, Cinnatopia becomes one of the leading, reputable Suppliers in the EU and USA markets within just a few years. The primary focus of this new brand identity was to associate Cinnatopia with high-quality spices.The company, associated with high standards of quality and authenticity today caters to the custom requirements of wholesale and retail buyers across the world. This includes state-of-the-art production facilities to produce and process high-quality whole and ground spices to export according to the requirements specified by international customers.Moving into the future, Cinnatopia will continue to add organic and chemical-free flavor to lives across the world, expanding to new territories with their infinite potential.● Created a roadmap to acquire new clients and grew the business from $45.75M to $82M beating revenue targets by 24% YoY. Currently managing a P&L portfolio of $56M.● Lead B2B outreach using cold calls & warm intros to enterprise clients. Closed deals with Honest Tea, Delta Airlines, and Hyatt and Marriott Hotels Globally.● Attended industry trade shows and visited B2B clients to present RFPs & QBRs while demonstrating synergies for product lines to reduce cost.● Created new business opportunities by deal sizing, analyzing competitors, recommending strategies, and leading face-to-face negotiations with B2B executives.