Senior Content Manager
Current• DK Network, DK Live and DraftKings’ Corporate Site Content Manager• Set and deliver content strategy, shaping a consistent voice and tone for the site and app by directing the daily editorial operations.• Assigning content to individual writers and providing line/style editing.• Workshopping concepts with both associate editors and individual contributors.• Coordinating work on various initiatives with editorial stakeholders.• Serve as final line of defense for approval of all content publishing.• Manage both full-time and freelance talent to maximize breadth of coverage for a best-in-class fantasy and sports betting offering.• Serve as primary stakeholder for editorial across key business initiatives, including sports betting state launches and promotions.• Own short and long-term editorial calendar, budgeting content production around both talent and optimized user engagement.• Work weekly with SEO and analytics teams to grow traffic and engagement.• Create and iterate on the editorial process to ensure accuracy, consistency and efficiency.• Develop new content concepts to serve various business ends, including new user acquisition, engagement, retention, social sharing and sponsorship opportunities. • Recruit new editorial talent to scale team for greater productivity. • Drive strategy for distribution/integration with DK’s growing network of partner publishers, including the NFL, MLB, PGA Tour, Chiefs, Raiders, Celtics and Bruins.• On-Air talent for live shows, podcasts, pre-recorded segments and sponsored ads.