Working on various in-house as well as other vendors campaigns through various modes like Email, web-site content & Social Media.Brief the Creative Services team in design, copy, image, and content needs in the development of sales tools, collateral, advertisements, tradeshow both graphics, events, websites, and other promotional activities.Supports the Strategic Marketing manager and partners with product marketing teams to develop and implement tactical marketing… Show more Working on various in-house as well as other vendors campaigns through various modes like Email, web-site content & Social Media.Brief the Creative Services team in design, copy, image, and content needs in the development of sales tools, collateral, advertisements, tradeshow both graphics, events, websites, and other promotional activities.Supports the Strategic Marketing manager and partners with product marketing teams to develop and implement tactical marketing communications projects, including: sales tools, marketing collateral, advertisements, tradeshow booths, websites, and training materials.Act as liaison between product management, sales, marketing, and the creative design team.Effectively coordinate the development, design, approval, production, and distribution of marketing materials in partnership with the creative design team.Champion the company brand identity across all developed materials.Worked on various marketing tools such as Marketo, Mail Chimp and In-house Interface.Managed email marketing strategy and implementation for B2B, B2C, and e-commerce divisions that initiated online sales, increased customer awareness, and re-engaged dormant customersAnalyzed and presented email campaign results weekly to C-Level executives and recommended modifications to overall strategyConducting email campaign setup including email design and configuration optimizes existing creative, targeting, data monitoring, scheduling, tracking, testing, and deployment.Interface with developers and subject matter experts to establish the technical vision and functional issues. Initiated A/B testing on subject lines, calls-to-action, and headlines that increased open rates and customer engagement.Preparing and executing ongoing email sequences, new campaigns and day-to-day activities.Measure, analyze and report on the impact of implemented campaigns. Show less