Business Analyst
CurrentSetting up and managing GA4 properties, including event tracking, custom dimensions, and metrics to capture user behavior.Implementing and configuring server-side tagging to ensure accurate and secure data collection.Creating and optimizing tags, triggers, and variables in Google Tag Manager (GTM) to streamline tracking.Measuring the performance of marketing campaigns across channels, including paid search, social, and display ads, using advanced attribution models.Providing insights and reports on campaign effectiveness, user engagement, and ROI, while identifying optimization opportunities.Collaborating with marketing and development teams to align tracking setups with business objectives.