Chiranjeev (Cv) Sharma Email & Phone Number

Chennai, Tamil Nadu, India

As part of the US Sales Enablement team, I serve as Senior Project Manager – Digital Lead Optimization, managing a range of sales enablement and marketing initiatives focused on lead generation and routing. My responsibilities include comprehensive product management of lead generation products such as Connect to Sales, Referral Programs, and Affiliate Marketing Experience Pages. I also oversee the full business ownership of response channel management tools like Invoca and Calendly, as well as… Show more As part of the US Sales Enablement team, I serve as Senior Project Manager – Digital Lead Optimization, managing a range of sales enablement and marketing initiatives focused on lead generation and routing. My responsibilities include comprehensive product management of lead generation products such as Connect to Sales, Referral Programs, and Affiliate Marketing Experience Pages. I also oversee the full business ownership of response channel management tools like Invoca and Calendly, as well as the marketing automation tool Marketo and its various third-party integrations for lead generation, routing, and transfer. Product Ownership: Led the product management of "Connect to Sales," Employee, and Merchant Referral Programs, achieving $12M in annual recurring revenue (ARR) with a 20% compound annual growth rate (CAGR) over three years. Agile Practices: Transitioned from ad hoc campaigns to automated marketing workflows using agile methodologies, driving $21.7M in upsell and cross-sell revenue across multiple business units. Data-Driven Decision Making: Designed and managed digital lead dashboards in Sigma and Power BI, integrating data from Salesforce, Heap, and Google Analytics to monitor KPIs, optimize campaign quality, and improve sales team performance. A/B Testing and Experimentation: Conducted A/B testing for "Connect to Sales" and other user experiences, leveraging insights to iterate and enhance outcomes. Cross-Functional Collaboration: Partnered with GTM teams to implement initiatives like warm transfer programs and NPS-driven product reviews, delivering actionable insights to refine strategies and improve performance metrics. Process Optimization: Streamlined lead flow processes through automation, reducing SLA times, improving contact rates, and enhancing lead routing efficiency. Sales Funnel Optimization: Identified and resolved bottlenecks in the sales funnel, resulting in improved conversion rates across all stages. Show less

Chennai, Tamil Nadu, India

I had led a team of Marketing Automation Experts, Development Experts, Custom integration specialists along other team members with diversified individual skill sets as per clients' projects.The potential of Marketo Marketing automation tool has been deeply explored to device innovative requirement-based solutions by integrating third-party tools like Salesforce, Calendly, Invoca, Google APIs etc. extensively.Along with this, have been taking care of Adobe Target based Offer… Show more I had led a team of Marketing Automation Experts, Development Experts, Custom integration specialists along other team members with diversified individual skill sets as per clients' projects.The potential of Marketo Marketing automation tool has been deeply explored to device innovative requirement-based solutions by integrating third-party tools like Salesforce, Calendly, Invoca, Google APIs etc. extensively.Along with this, have been taking care of Adobe Target based Offer landing pages for various banks.Developing web based product prototype from the scratch. Show less

Worked as ‘Account Manager’ for key clienteles, responsible for critical advisory on effective communication strategies using omnichannel- a solution to generate and retain large client based across geographies. Major clients handled so far are Vietnam Prosperity bank, GGG restaurant group (Vietnam), Salera and MedAdvisor (Australia). Key Responsibilities and Accountabilities are:Program management: Complete on-boarding of a new client, supporting both the parties to… Show more Worked as ‘Account Manager’ for key clienteles, responsible for critical advisory on effective communication strategies using omnichannel- a solution to generate and retain large client based across geographies. Major clients handled so far are Vietnam Prosperity bank, GGG restaurant group (Vietnam), Salera and MedAdvisor (Australia). Key Responsibilities and Accountabilities are:Program management: Complete on-boarding of a new client, supporting both the parties to complete infrastructure implementation and database integration along with accuracy in data flow of segment, personalization, transaction and conversion attributes. Client servicing:  Brain storming with clients’ marketing team for having a clear understanding and drafting marketing strategies to utilize digital omnichannel. Understanding the customer life cycle from brands’ per se and strategies implementation.  Building automation work-flow using omnichannel of communicationo Email, SMS, BPN, APN, and Socials. Analysis campaign performance and building custom reports, reviewing them and suggest improvement in communication. Data driven marketing basis analyzing customer touch points. Idea suggestions for improvised communication and customer engagements. Conducting training and workshop on omnichannel marketing for clients. Real time support and assistance for the client for Resulticks. Continuous feedback to internal Resulticks team for product improvement. Show less

Pune

A few clients, First Data Corporation- North America, Western Union- North America and Canada along with Cellebrite Global and BMC- North America. Key Responsibilities and Accountabilities:Customer Servicing Requirement gathering from clients for new projects, manage client expectations externally while overseeing the delivery team internally to ensure quality standards and client satisfaction are met. Closely monitor adoption rates of assigned accounts; provide keen… Show more A few clients, First Data Corporation- North America, Western Union- North America and Canada along with Cellebrite Global and BMC- North America. Key Responsibilities and Accountabilities:Customer Servicing Requirement gathering from clients for new projects, manage client expectations externally while overseeing the delivery team internally to ensure quality standards and client satisfaction are met. Closely monitor adoption rates of assigned accounts; provide keen insight into exactly how customers are using our service, the pros and cons, and identification of areas for improvement, Act as liaison between delivery team and the customer to serve as a subject matter expert on marketing automation and CRM technologies. Advise clients on industry best practice on marketing automation and demand generation. Preparing daily status reports and conduct meetings with clients.Project Management Prepare project plans, monitor task completion, track deadlines and milestones. Creates and executes project work plans and revises as appropriate to meet changing needs and requirements. Manages day-to-day operational aspects of a project and scope. Thorough quality assurance and focusing on the details on the deliverables prepared by team before passing. Effectively applies our methodology and enforces project standards. Prepares for engagement reviews and follows quality assurance procedures. Minimizes our exposure and risk on project. Ensures project documents are complete, correct and stored appropriately. Show less

Pune Area, India

As a Key Account Manager, my responsibilities are- Managing Digital Media Planning and Buying for the portfolio of Runwal Group, HDIL, A&O Realty and Richa Realtors.- Client servicing, thereby building an excellent rapport between the agency and the client/- 360 degree management of every campaign, working along with planning, creative, PPC and social teams to deliver the best results.- Effectively delegating and managing work between various departments, motivation them to… Show more As a Key Account Manager, my responsibilities are- Managing Digital Media Planning and Buying for the portfolio of Runwal Group, HDIL, A&O Realty and Richa Realtors.- Client servicing, thereby building an excellent rapport between the agency and the client/- 360 degree management of every campaign, working along with planning, creative, PPC and social teams to deliver the best results.- Effectively delegating and managing work between various departments, motivation them to sharpen output in order to meet and exceed client's expectations.- Managing implementation, optimization, tracking and reporting for online campaigns.- Conceptualising new properties in collaboration with publishers.- Framing media investment strategies for clients towards the accomplishment of their short term and long term goals.- Managing all online properties (Website, microsite, mailer, digital creative, portals and more) for clients.- Effective optimization to achieve lower CPA with quality lead generation for businesses. Show less

Bangalore

British Biologicals (Group) (Group companies - British Life Sciences, Criticare and British Nutritions) Being a part of corporate communications team at British Biologicals, my responsibility involves every aspect of digital brand management As a Digital Marketing Associate, my key responsible areas are: - Online brand management which aligns with offline branding strategies. - Managing online brand and product campaigns to raise brand awareness (through 360 degree of… Show more British Biologicals (Group) (Group companies - British Life Sciences, Criticare and British Nutritions) Being a part of corporate communications team at British Biologicals, my responsibility involves every aspect of digital brand management As a Digital Marketing Associate, my key responsible areas are: - Online brand management which aligns with offline branding strategies. - Managing online brand and product campaigns to raise brand awareness (through 360 degree of digital marketing practices). - Development and management of digital marketing campaigns for online traffic generation to company website. - UX leads to UI changes, therefore, continuous improvement in company website usability, design, content and conversion. - Online advertisement budgeting and allocation - Overseeing the social media strategy for the company. - Generation of social media engagement through organic and inorganic practices. - Measurement of Social media engagement on the basis of performance indicators. - Utilizing a range of techniques including paid search, SEO and PPC. - Campaign management: Keywords research, campaign creation and execution. - Online display advertisements (Google Display Network along with other affiliate channels). - Affiliate marketing and third- party vendor collaboration. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Review new channels and technologies and keep the company at the forefront of developments in digital marketingCore competencies and skill set#EmailMarketing#ProblemSolving#WebAnalytics#AffiliateMarketing#SocialMediaMarketing#SearchEngineMarketing#SearchEngineOptimization#DigitalStrategist #360DegreeOfDigitalMarketing Show less

Bangalore, India

Key Responsibilities: Social media marketing (Facebook, Twitter, LinkedIn and Pinterest) Search engine marketing (Google Adwords) and Video Marketing (YouTube) Advertisement budgeting, campaign management and reporting

Bengaluru Area, India

 Web Analytics(Google analytics and Plumb5) Search Engine Optimization (On page and off page) E- mail marketing

Post Grauduate Diploma In Business Administration (Pgdbm), Marketing, First

Activities and Societies: Dance club PGDBM in Marketing.

B.E, Computer Science & Engineering

Activities and Societies: Street plays for general awareness about deceases and environmental concerning issues Have done BE (Bachelor.