 Developed and maintained integrations between Salesforce and other systems using REST, SOAP, and APIs. Created and managed custom objects, fields, workflows, reports in Salesforce. Participated in code reviews, quality assurance testing, and provided technical support to end users.  Worked on Web Merge Templates to create dynamic word documents.  Created custom objects to store the organization’s data as per the business requirement. Experience in SFDC Development implementing APEX Classes, APEX Triggers, and Lightning Web Components. Experience in Creating Workflows, Validation rules, CSS, HTML, and JavaScript. Good experience with SOQL, Relationships, and Lookups using Workbench. Worked in an Agile environment.

● Provided Experience in Salesforce CRM administration, configuration, and customization, with a focus on large-scale application development.● Successfully managed day-to-day Salesforce administration, including user management, data management, and security.● Proficient in creating reports, dashboards, and implementing various relationships like Master-Detail, Look-up, and Many-to-many.● Skilled in automating business processes using workflow rules, approval processes, process builder, auto-response rules, and escalation rules. Implemented data access control through field-level security, organization

● Developed and executed successful digital marketing campaigns across multiple platforms, resulting in increased brand awareness and revenue growth. Experienced in SEO, SEM, social media, email marketing, and analytics. ● Skilled in creating and managing social media profiles, generating content, and utilizing web analytics tools like Google Analytics for data analysis and reporting. Additionally, experienced in creating various types of content, such as blog posts, infographics, and videos. Familiarity with marketing automation tools like MailChimp, HubSpot, and Pardot