Scalis is a next-generation, fully integrated ATS and Job Board platform that rolls up a series of HR recruiting technologies, powered by AI.Overseeing marketing operations and strategy for Apex, a multimedia platform with 231K subscribers, driving audience growth and engagement. Spearheading digital marketing campaigns, content creation, and community-building initiatives to support SCALIS via Apex.

Growing Apex (Acq.) at Scalis, a one-stop-solution multimedia platform to help students transition into their professional life. Currently helping 231,000 students in the United States with our newsletter.

Overseeing marketing operations and strategy for Apex, a multimedia platform with 231K subscribers, driving audience growth and engagement. Spearheading digital marketing campaigns, content creation, and community-building initiatives to support SCALIS via Apex.

Shaped ICAREUM's visual identity, ensuring alignment with the platform's innovative approach, contributing to the company's unique market positioning and brand recognition.Created 70+ platform UI wireframes and prototypes on Figma, collaborating with stakeholders for iterative design.Applied spatial design system and unreal engine 5 integration for creating 3D immersive UI for the Vision Pro application.

Building Gain Ventures, a multidisciplinary consultancy venture studio focused on Web3 and Blockchain.

Doge Pound is a Web3 dog brand with NFT collections on the Ethereum blockchain.

Graduate Research Assistant for Innovation & Cryptoventures under the guidance of Professor Campbell Harvey.

Integration of Blockchain with Brain Machine Interfaces.

Product: NatureServe Explorer ProConducted strategic market research to identify target markets for NatureServe Explorer Pro, including researching industries needing data on at-risk species and ecosystems across multiple states.Developed segmentation strategies to identify specific people/roles to market to within each client segment.Analyzed potential competition, Conducted research on pricing, and used market research tools and software to deliver reports on market sizing, market segregation by estimated value, and price sensitivity to guide pricing strategies.

Leading the Club's as well as Duke Web3 Conference's Design and Marketing team.Revamped the club identity by designing a new logo and merchandise.Designed and implemented a marketing plan for the promotion of upcoming club events.Curated content for the monthly newsletter.

Supervised a team of 4 in executing marketing initiatives and implementing 6 data-driven campaigns to elevate product visibility by 114% and customer attraction by 29%, tracked using Hubspot and Marketo.Performed in-depth market research, leveraging Excel tools to analyze key trends and identify target groups, resulting in improved customer segmentation by 36% in 3 months.Curated over 50 pieces of targeted advertising content using Photoshop to increase visibility, boosting sales by 21%.

As a Corporate Manager at Incoming Global Talent/Teacher Department of AIESEC in Delhi University, my responsiblities include:1. Conducting market research in search of potential clients.2. Making cold calls to potential clients, explaining them our offerings/products and getting them onboard with us.3. Helping in making brochures/product booklets which shall be sent to potential clients.4. Representing my team/department occassionally at International relations calls with AIESECer's across the globe.5. Attending and participating in leadership development summits, international conferences and social issue related webinars so as to learn more about myself and add into my own personal growth as an individual and a future leader.6. Applying to go for exchanges to different parts of the world as a global volunteer to work and learn with people, hence promoting cross cultural exchanges and contributing to the SDG's as a whole.

Working as one of the co-founding members of this cell (former club), my responsiblities included:1. Sending out registration forms to other students and their class groups so as to get maximum participation. Successfully got more than 100 registrations from college students.2. Designing it's logo and posters for the workshops/competitions we collaborated on with academic departments.3. In the academic year 2019-20, what started as a club got officialised as a funded and fully working society of Shivaji College, University of Delhi, imparting financial literacy to the students through various workshops, discussions and competitions.

Working with one of the esteemed organisations of Shivaji College as a Volunteer Photographer for the pre-events and main event, my responsibilities included:1. Clicking pictures of all the events, guests and participants for our social media accounts and college website.

Being selected as the Joint Secretary of ForBES - The Business Economics Department, Shivaji College, my responsibilities included:1. Curating ideas/guest lists, designing posters and engaging social media posts, bringing in sponsorships/collaborations for events/workshops in INVOKE - The Annual Departmental Fest of Business Economics which saw a footfall of 500+ students across Delhi University, IP University and others.2. Being the Class Representative and ensuring full co-ordination between other students and teachers.

My passion for Photography paved my way to being a Member Photographer at Shutterbugs. We had gone for Photowalks on the weekends, Conducted technical workshops to focus on post-production work which included softwares like Adobe Photoshop, Premiere Pro & Lightroom. We had regular exhibitions to share our perspective of the world to others. My Responsibilities Included:-Photography: Learning new techniques and using the same while I clicked pictures. - Technical: Making posters for the competitions & workshops.- Public Relations: Contacting People of different college socities so as to increase reach and to collaborate on projects.