Chi Shun Fung Email & Phone Number

Fort Lee, Nj, Us

YouBeauty.com is a digital media and big data start-up company focused on empowering women to better beauty and health.- Create/manage data pipeline (SAS and SQL) from onsite quiz/survey results, user profiles, social media data, and third party data sources from DMP partner to support programmatic onsite and offsite (real time bidding) advertising campaigns. Optimize campaign performance by exploring different DMP/DSP partners, and by testing different population segments (both seed segments and look-a-like segments) and from different data sources. Enable business decisions about the campaigns by efficient and accurate data analytics and reporting.- Create and manage routine Excel reports, Tableau data visualizations, using various data sources and web analytics tools (quiz/survey data, user profiles, Google Analytics, Comscore, Gigya, Facebook) with quantitative transformation and text-mining (e.g., cleaning up and classifying 19 million rows of Facebook “Likes” in a multi-layer structure) to all levels in the company, delivering insights about audience growth strategy, paid and unpaid traffic sources and their channels, traffic synergy between quizzes and articles, and social media strategies and operations.- Contribute expertise to the planning of upcoming key initiatives such as personalized content to enhance visitors' engagement metrics, creation of a "population segments library" to enable real time visitor targeting for onsite advertising campaigns.

Washington, District Of Columbia, Us

Manage the calculations and the analytics of the fair values of REO/foreclosure properties (100K properties) and Non-Performing Loans ($250 billion Unpaid Principal Balance), and the Collateral Dependent Values (CDV) of FAS114 loans (2 million home loans), using financial systems/applications and models.

New York, New York, Us

Commercial research and analytics using statistical models, algorithms, and machine learning techniques on large datasets extracted from upstream data warehouse, as permanent customizations or temporary replacements of institutionalized models and processes. Create and manage a downstream ad-hoc analytics environment, requiring only data warehousing support from Business Technology department, to enable colleagues and consultants in multiple departments to accomplish their data analytics tasks. Coach multiple teams of onsite and offshore data analytics consultants and manage their daily activities and priorities.

Continuously innovate marketing mix modeling techniques, and improve the production efficiency of periodic runs of marketing mix models. Use modeling and simulation methods to reveal unobservable market share cannibalization. Create agent-based models to simulate workload of the sales teams in order to optimize and to forecast productivity. Pioneer the technique of using probabilistic matching plus Monte Carlo simulation to create test-control pairs in order to construct high power statistical tests to evaluate the ROI of ad-hoc marketing campaigns.