Research Manager
1) Managing primary research projects independently for Tech clients. - End to end execution of research, involving - Budgeting & costing, designing Questionnaires & Discussion guides, fieldwork management, report preparation. - Experience in product test, concept test, brand perception and NPS studies - Trained in moderating in-depth interviews and quant/qual data analysis2) Supporting Market Analytics and Strategy for APAC Consumer Channel Group in a Tech MNC - Generating insights and tracking health of PC & Tablet Market for APAC countries- using 3rd party data & Internal sales data/ reports of the client - To draw insights by triangulating end-to-end distribution channel data - Shipments, Distributors & Retail sales out. - Preparing Business cases for top management business reviews and for OEM Teams equipping them to make more informed decisions. - Supporting Product teams by building cases and proposing most feasible and apt SKUs that should be launched at a given price range for a specific market
