1) Managing primary research projects independently for Tech clients. - End to end execution of research, involving - Budgeting & costing, designing Questionnaires & Discussion guides, fieldwork management, report preparation. - Experience in product test, concept test, brand perception and NPS studies - Trained in moderating in-depth interviews and quant/qual data analysis2) Supporting Market Analytics and Strategy for APAC Consumer Channel Group in a Tech MNC - Generating insights and tracking health of PC & Tablet Market for APAC countries- using 3rd party data & Internal sales data/ reports of the client - To draw insights by triangulating end-to-end distribution channel data - Shipments, Distributors & Retail sales out. - Preparing Business cases for top management business reviews and for OEM Teams equipping them to make more informed decisions. - Supporting Product teams by building cases and proposing most feasible and apt SKUs that should be launched at a given price range for a specific market

Key Responsibility: Support Market Intelligence for Sales and Marketing Group • Generating insights and tracking health of Computing device (PC, Tablet,2in1) Market for Asia Pacific countries (incl Japan) - using GfK and IDC report• Understanding Intel business and supporting multiple stakeholders of Intel-APJ team with actionable data to take strategic decisions in computing device space.• Supporting APJ retail sales team on ad-hoc data and also supporting analysis requirements for reviews with senior management to re-align tactical decisions.• Providing deep dive and opportunity analysis specific to needs of business managers to support them in more informed discussions with the OEM customers.• Competitor Analysis in PC, Tablet & 2in1 space – finding market opportunities and threats• Supporting analysis requirements for reviews with senior management to re-align tactical decisions.

Responsible for Supporting APAC Sales team of a leading Tech MNC through Data analytic- Performance tracking of sales channels, thereby evaluating timely effectiveness of Channel Programs- Complete ownership of publishing periodic dashboards - Leading & monitoring a team of 5 members for tracking study.