Chithra Mohan Email & Phone Number

United Kingdom

London Area, United Kingdom

• Lead end-to-end product launch marketing strategy, overseeing all stages from concept to review across B2B and B2C channels.• Coordinate diverse marketing initiatives, including product launches, print materials, presentations, and events.• Manage digital marketing efforts spanning content, video, email, CRM, websites, social media, PPC, and SEO.• Craft, review, and align marketing copy and imagery across channels to maintain brand consistency.• Maintain product databases and contribute to data projects for accurate product information.• Communicate campaign objectives, timelines, and deliverables to stakeholders for effective execution.• Research market trends, customer behavior, and competition to inform strategic decisions.• Monitor competitor marketing activities and brand positioning from a customer perspective.• Cultivate relationships with external agencies and freelancers to ensure high-quality, timely deliverables.• Visit customers to understand their marketing needs and tailor strategies accordingly.• Enhance commercial awareness of products, positioning, and pricing strategies.

London, England, United Kingdom

• Developed and executed B2B marketing strategies to align with sales objectives, resulting in increased qualified leads and sales pipeline growth.• Orchestrated end-to-end campaign execution, collaborating with content, design, and digital teams, resulting in a significant boost in brand visibility and engagement.• Oversaw budget allocation for marketing initiatives, optimizing spend and achieving a reduction in overall marketing expenses without compromising results.• Planned and managed large-scale corporate events, ensuring seamless execution and positive attendee experiences, enhancing brand reputation.• Collaborated with product development teams to gather customer insights, influencing product positioning and improving market fit.• Coordinated with external vendors and agencies, negotiated contracts, and ensured the successful execution of outsourced marketing initiatives within budget constraints.• Implemented lead nurturing programs using marketing automation platforms and CRM systems.• Executed account-based marketing (ABM) strategies to target key accounts, resulting in increased engagement.• Collaborated with the sales team to develop sales enablement materials, supporting the sales process and accelerating deal closure rates.• Conceptualized and produced high-impact video content, including product demos, explainer videos, and customer testimonials, driving increased traffic, website engagement, and lead conversions.• Implemented animated video techniques to simplify complex concepts and technical features, enhancing viewer understanding and reducing the sales cycle.

Bangalore

• Managed marketing efforts in India and partially in the UAE.• Oversaw the E-Commerce website on OpenCart, enhancing sales and service.• Achieved a 10% increase in Air Curtain product sales through e-commerce and online marketplace promotions.• Boosted brand awareness by 30% through SEO optimization.• Developed and evaluated quarterly marketing strategies within the budget.• Analyzed performance data to capitalize on effective opportunities.• Successfully orchestrated new product launches with various online and offline promotional materials.

Bangalore

• Developed sales leads and uncovered new business opportunities through prospecting and lead calling.• Improved brand image and customer perspective with quality customer interactions.• Evaluated call quality with quarterly Quality Parameters for agent calls.• Assessed lead quality from various Marketing sources and provided updates.• Collaborated closely with the sales team for account closures through the Buddy system.

Noida Area, India

• Generated and converted leads via mailing, calling, and live chatting.• Provided friendly and professional customer interactions for domestic and international clients.• Distributed leads among team members and created customized quotations.• Closed a significant multi-year server space order from a client.• Assisted marketing team with valuable customer interaction insights for monthly promotional activities.

Msc Corportae Brand Management, Business, Management, Marketing, And Related Support Services

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bca, Computer Programming, Specific Applications