Chitra Viswanathan Email & Phone Number

Cincinnati, Ohio, United States

Heading monthly, quarterly, and annual reporting activities, for operationalrevenue and costs, I authored a 3-year strategic plan for the media productexpansion. Liaising with business partners, I refine and standardizebudgeting protocols from the bottom up, to streamline the annual budgetingprocess. Planning, reporting upon, and analyzing the Chief TechnologyOfficer's departments' expenditure, totaling $25 million per annum, I draftdetailed monthly product performance reports for the ELT team during MOR.Developing multiple models to update planning and budgetary assumptions, Ileveraged actual performance data and created a standard operating expenseplan, new solutions, and a product-level P&L scorecard, to align a newproduct vertical with optimized cost controls and reporting. Formulating adiscounted pricing matrix, I standardize the deal desk process and redefinedthe target product sales mix, with the creation of the product, mix, andvolume/margin matrix analyses, that delivered critical intelligence.Building a new operating expense dashboard plus monthly cost center variancetools, I generates value-added reports and developed IRR and NPV models tostrategically approach technological investments. Setting KPIs for theProduct and Engineering teams, I conceive and implement new procedures andtools to improve revenue forecasting and controlled financial reporting fora $275 million annual revenue and attain $30 million EBITA. Uncovering andrecouping $1 million in duplicate vendor payments and introducing improvedaccounts payable (AP) protocols, I facilitated the attainment of KPIs forCAPEX reporting with the design and implementation of clear processes andcontrol mechanisms. I created go-to-market strategy (GTM) and pricinganalytics for new products, enterprise-wide.

Cincinnati Area, Ky

Leading the optimization of long and short-term product-level planning andbudgeting for operational expenditure, cost of goods sold (COGS),resourcing, and investments, I completed the quarterly reforecasting ofrisks and opportunities, accurate revenue recognition, and weekly expenseforecasts. Reducing costs and streamlining processes to realize continuousimprovement, I devised go-to-market strategy for a new platform andleveraged metrics to ascertain the return on investment (ROI). Minimizinglabor requirement, I utilized time and rate modelling, across sales andoperational teams. Generating variance analyses and monthly trend analysis,I built tools and reports to enhance procedures to achieve cost savings.Collaborating cross-functionally, I ensured the accurate reporting of costsand revenue at product-level, inclusive of reyshare calculations forqualifying retailers. Recognizing revenue by manually billing products andcalculating rebates for consumer-packaged goods (CPGs) and retailers, Iensured internal and external auditing compliance plus reporting andexecuted contract reviews. I saved over $500,000 annually with the deliveryof labor efficiencies, facilitated the smooth consolidation of the acquiredDSP vendor and monitored payout performance. Promoting the efforts of theCTO and VPs reporting to the CTO, I planned annual expenses and historicalcosts (HC), projected OPEX and CAPEX expenses, then updated on a quarterlybasis, as required. I provided senior leadership and the CFO comprehensiveinsights, encompassing the P&L of each retailer, storytelling efficacy, andproduct performance, on a monthly basis and cut churn and errors by 20%. Iretained oversight of data management, built a model and analyzed theinformation, determining the ROI for the merger plus maintaining andreporting the results for payout criteria.

Cincinnati, Ohio, United States

Rotating over to a new position to garner further knowledge of revenuerecognition, in relation to the media business, I produced monthly andquarterly national and international product-level revenue recognition.Performing deferred and unbilled revenue analysis and reconciliations, Iallocated revenue between products, using fair market value plus conductedrevenue share analysis and calculated bad debts. I saved over $200,000 perannum in working hours by optimizing operational efficiency.

Hebron, Kentucky, United States

Co-establishing strategic planning for the business unit, established toincrease customer satisfaction, I provided a 7-day delivery service,successfully operating within a startup environment, navigating ambiguities.Undertaking projects, I identified opportunities to optimize processes anddeliver cost savings. I realized $50 million annualized savings and manageda team of 2. Planning, establishing, and launching the business unit fromscratch to an entity with 44 buildings within 6 years, I oversaw capitalmanagement and tax abetment in states where the new business opened. Iplanned and administered $15 million in monthly operational expenditure andslashed $8 million off annual expenditure by reducing waste with laborplanning, performance management, and COGS controls. I created protocols andtools to build a database from scratch, then leveraged information for QoQ,You, trend, and variance analyses plus the planning process. I reduced costsin the sort center business unit as Amazon's Kaizen process leader andSubject Matter Expert.

Hebron, Kentucky, United States, Toronto, Canada

Executing the variance analysis of actuals to risk and opportunity (R&O) andplan on a monthly, quarterly, and year-over-year basis, I oversawaccounting, accounts receivable (AR), accounts payable (AP), fixed asset,general ledger, credit, payroll tax, property tax, business tax activities,closing books, monthly, and annual financial reports. Introducing a controlsystem and advocating for financial and operational process improvements, Idetermined the return on investment (ROI) of projects and presented resultsto senior leadership for future decision-making. I devised benchmarking andreporting tools to enhance daily and weekly reporting and coordinated theentire lifecycle of the build and opening of 2 fulfilment centers in Canada.I spearheaded the Kindle return process and refurbishment, launching thefirst return center for Amazon and standardized processes in new countrieswhile ensuring adherence to the country's law and regulations.