Brooklyn Delhi - Indian-American food brand inspired by my family's recipes. Our products are distributed nationally in the US and Canada: http://brooklyndelhi.com. Find us at Whole Foods and in Blue Apron meal kits among others. Featured in Saveur, Food & Wine, Zagat, New York Magazine.My Cookbook & Food Writing: I am the author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn (Penguin Random House, March 2017). I am a freelance food writer with previous work in Saveur, Bon Appetit, Serious Eats, and more.

I have over a decade of experience working in digital marketing with brands in the following areas on the agency side (Tribal DDB, Universal Studios, McDonald's, Coca-Cola) and client side (American Express, DoubleClick, AT&T, etc.) & hold an MBA with a specialization in Marketing from NYU Stern:• branding & marketing strategy• newsletter & email campaigns• community development• content creation & copywriting• social media (Instagram, Pinterest, Twitter, Facebook)• blogging• podcasting*Featured in We Are NY Tech: http://wearenytech.com/296-chitra-agrawal-director-of-marketing-cinchcast-blogtalkradio-founder-the-abcd-s-of-cooking

• Spearhead branding and marketing efforts to grow awareness and site traffic to BlogTalkRadio.com, podcasting platform and network with currently 21MM unique monthly visitors & 15K hosts.• Shaped brand look & feel through creation of first BlogTalkRadio explainer video, site redesign that launched in Jan, 2013 and BlogTalkRadio media kit.• Launched and host BlogTalkRadio University, a weekly educational audio program on podcasting with over 600K listens, featuring guests from the BlogTalkRadio host community & industry experts like Guy Kawasaki.• Conceived and host Storytellers podcast, a branded BlogTalkRadio weekly podcast attracting over 1MM listens with guests including Tony Bennett, Dana Cowin (Food & Wine), Amy Jo Martin and Frank Black (Pixies).• Manage all email marketing and communication streams and newsletters to a population of over 250K hosts and listeners using Mailchimp, Sailthru and Marketo systems; launched first daily email newsletter to listeners.• Liason with and promote BlogTalkRadio talent such as Tavis Smiley, PandoDaily, Columbia Journalism and develop brand identities for popular, but lesser known BlogTalkRadio hosts. • Curate user-generated content for homepage features, daily newsletter and for syndication on TuneIn and iTunes.• Revamped social media presence for the brand (Twitter: 47K+; Facebook: 33K+).• Write promotional and marketing copy and blog about new site releases, host highlights and podcasting tips.

• Developed and drove web marketing & media strategy for American Express Travel agencies.• Launched the first website to focus on the expertise of American Express travel agents.• Managed travel partners and marketing strategy for 30 travel destination campaigns ($5MM budget) across direct mail, print, web and point-of-sale. • Formulated communication and audience targeting strategy, utilizing customer segmentation analysis, spending behavior data, focus group/survey insights and industry/competitive trends.• Served as Sr. Editor on Escape Magazine, travel publication with circulation of 1MM Cardmembers.• Developed and launched online marketing toolkit for travel agency owners (1.6MM impressions in 1st year).

• Developed and implemented integrated online advertising strategies for major mortgage provider client (Super Bowl ad campaign in 2004) with budget of $50MM.• Launched and managed client’s first online Spanish language campaign.• Presented strategies to client and coordinated media, creative and production depts. for campaign execution.• Guided strategy for multi-million dollar media deals for publishers such as AOL and MSN and corporate sponsorships with Major League Baseball, the NFL, and Antiques Roadshow.

• Developed grassroots interactive marketing strategies for entertainment clients such as 20th Century Fox, Universal, Sony Pictures and The WB and consumer brand clients such as Coca-Cola, McDonald’s and Anheuser Busch.• Launched an online street team for The WB's Smallville that garnered 15,000 members in its first 2 weeks.

Performed financial analysis and valuation for mergers and acquisitions in the tech sector.