Results-driven SEO specialist with over 6 years of experience in technical and content-based search optimization. Skilled at developing and executing comprehensive SEO strategies to boost website visibility, traffic acquisition and SERP rankings.Led optimization efforts for 15+ websites across diverse industries including ecommerce, relocations, sports, healthcare and payroll. Increased organic traffic by an average of 22% and reduced bounce rates by 10-15%.Core competencies include:1. Conducting in-depth keyword research, competitor analysis and site audits2. Implementing on-page and off-page optimization best practices3. Creating SEO-friendly content and driving link building initiatives4. Leveraging analytics and tools to track keyword rankings, traffic and conversions5. Staying updated with latest SEO trends, Google algorithm updates and industry best practicesPassionate about keeping up with ever-evolving search algorithms and constantly improving websites' discoverability and conversions. Adept at collaborating with marketing, product and engineering teams to align SEO with business goals.