Director, Product And Revenue
Current▪Subscriptions: Led subscription and business teams to double the subscription revenue to get close to achieving sustainability entirely on subscription -- a feat unheard of in the Indian news ecosystem▪Product: Led teams that developed the award-winning iOS and Android app (4.6 rating across both stores). Led the development and launch of new products like Media Biascope. The app won the INMA Global Media Awards and Digipub Media Awards▪Worked with engineers and designers to revamp the subscription page front-end and cancellation user journey to optimise for renewals and retention ▪Culture-building: Expanded the product, growth, tech and subscription teams to double their strength; trained product managers, social leads, developers and campaign managers. Collaborated with stakeholders across the newsrooms to align teams with subscription goals▪Content: Launched and wrote Stop Press, a media-product newsletter, with more more 5k signups in less than three months. Interviewed key newsmakers, including Sophie Zhang, a Facebook whistleblower▪Helped other independent news media brands with their subscription and product roadmaps. Participated in a 5-month-long consulting with FT Strategies▪ Won the Google News Initiative Innovation Challenge to work on accessible technology and make our website and app accessibility friendly