Chit Ratnayake Email and Phone Number
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Leadership and hands on expert in direct to consumer (D2C), ecommerce, and online covering sales & growth, digital marketing, tech, and product. Background in high growth tech scale-ups, finance, private equity and FMCG/CPG. Experienced in unlocking growth from data, tech, product and marketing revenue strategies.Led and scaled up multiple businesses across sales, marketing, media, and product, both in the UK and internationally.
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Fractional Md | Consultant | Growth LeadershipMultiple BusinessesUnited Kingdom
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Consultant | Advisory | Growth LeadershipMultiple Businesses May 2023 - Present•DMW Private Equity – advisor on various businesses (Nov’23 – present).•Stories & Ink (Tattoo Skin Care) - Investor and NED (Nov'23 - present)•Wisbech Grammar School – Advisory Board Member (Nov ’23 – present)•Redkite / Accenture – Management Consultant – Consumer, Retail, Digital (May – Sep’23)•Bikebook (tech start up) - Advisory (Dec 23 - present)
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Gm/Vp Ecommerce | Online Retail | D2C | Sales & Growth LeadershipReckitt Dec 2018 - May 2023Slough, Berkshire, Gb■ FMCG (owning brands like Durex, Finish, Dettol, Neurofen)•Scaled up growth of Reckitt ecommerce and D2C with full P&L ownership. Leadership of a 95-person team over 5 global regions (US, UK/EU, LATAM, India, ASEAN/China). Transformed all areas from Marketing, Tech to Supply Chain. Delivered +50% YoY growth. -
Sales & Growth | Ecommerce & Digital Marketing | Unilever Prestige | Board MemberUnilever Jun 2017 - Oct 2018Blackfriars, London, Gb■ FMCG in premium beauty category (Dermalogica, Kate Somerville, Hourglass REN, Murad etc)•Led growth for luxury goods ecommerce and D2C for the Unilever Prestige portfolio across US, UK and Europe. -
Director | Global Head D2C Ecommerce | Online GrowthUnilever Sep 2016 - May 2018Blackfriars, London, Gb■ FMCG (owning brands like Lynx, Ben & Jerry's, Dove, Hellmann's)•Built and led teams focussed on unlocking revenue, injecting a lean start-up mentality. Delivered turnaround marketing and record-breaking growth for multiple Unilever-acquired brands (T2 Tea, Blueair, Maille) via D2C product, ecommerce & marketplace strategies.
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Divisional Ceo | Platform Division | Sales & GrowthThe Hut Group Platform Apr 2015 - Aug 2016Manchester, Gb■High growth FMCG ecommerce & D2C retailer (MyProtein, LookFantastic)•Sales, marketing, product and tech role. Commercialised the underlying platform from scratch, building new models for Unilever, Nintendo, Elizabeth Arden. P&L ownership. Advisory to in-house teams -
Region Director | Sales & GrowthGroupon Mar 2013 - Mar 2015Chicago, Il, Us■High growth ecommerce marketplace •Responsible for growth, marketing ecommerce strategies products development and sales for UK. *Delivered strategies that improved ROI by 250%, increased conversions & competitor disruption. -
Co-FounderClaim4Flights.Com Dec 2012 - Dec 2014■ Tech start up: Responsible for product development, marketing and operations. Exploited a change in EU Law to create an online business working with all major airlines. -
Commercial PartnerByng / Inviqa May 2010 - Mar 2013London, Greater London, Gb■ Software products start up commercial partner • Building technology products for large multinationals to start-ups, public and private sectors. • Responsible for sales, marketing, strategy, technology, legal, HR, finance and culture. -
Commercial DirectorMect Private Equity Jan 2009 - May 2010■ Pre-qualified, developed models, marketed, financed, and structured several businesses from start-up, investment to exit point
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Commodity TradingGoldman Sachs International May 2007 - Feb 2009New York, New York, Us■ Trading Analyst responsible for numerical modelling, monitoring risk, trade capture and settlement for metals, oil and gas (after completing second degree in Engineering).
Chit Ratnayake Skills
Chit Ratnayake Education Details
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UclStructural Engineering With Finance -
University Of SouthamptonAeronautical Engineering With Astronautics (Rocket Science)
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University Of WestminsterLaw
Frequently Asked Questions about Chit Ratnayake
What company does Chit Ratnayake work for?
Chit Ratnayake works for Multiple Businesses
What is Chit Ratnayake's role at the current company?
Chit Ratnayake's current role is Fractional MD | Consultant | Growth Leadership.
What is Chit Ratnayake's email address?
Chit Ratnayake's email address is ch****@****ver.com
What is Chit Ratnayake's direct phone number?
Chit Ratnayake's direct phone number is +4479163*****
What schools did Chit Ratnayake attend?
Chit Ratnayake attended Ucl, University Of Southampton, University Of Westminster.
What skills is Chit Ratnayake known for?
Chit Ratnayake has skills like E Commerce, Information Technology, Technology, B2b, Agile Project Management, Account Management, User Experience, Html 5, Sales, Web Applications, Start Ups, Business Development.
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