邱國欣 Email and Phone Number

Led iMarketing (label system, Audience targeting, Audience insight). Responsible for product design and promotion strategy through customer analysis, KA research, etc. Clients included well-known Internet and consulting companies.

- Responsible for the data application exploration of Kingdee Cloud; built a customer data platform(CDP) of SaaS industry from 0 to 1 which supports 5 internal business lines, and took the lead on data warehouse modeling, indicator system, data quality, etc.; won the Excellent Team Award.- Planned and led CDP according to the research on pain points of business-line. Released MVP version in 3 months providing omni-channel user profile which realized precise marketing to fulfill 5 departments.- Led the data warehouse modeling and BI visualization tool(metaphase) to achieved indicator development at a fast pace.- Using machine learning, data modeling, and other means to unify data from different sources, optimize important labels such as industry, region, and role (coverage and accuracy increased by 40%~50%);- Responsible for recruitment of the team. Doubled the team members to 8 people.

- Responsible for data-operation in three businesses: WeChat mini-program, commercialization and education/knowledge payment. - The main participants of "mini-program growth" project, develop data monitoring indicator structure from 0 to 1, output monthly reports and analysis reports. In 2018, the GMV increased by 7 times and active users increased by 3 times.- Providing rigorous data support for the “Product Structure and Price Adjustment” strategy. (new package online in December)- Data support: Develop 24 visual insight dashboards (including indicator system construction, maintenance and update) to provide business decision-making basis. For abnormal situations, remind the corresponding personnel and assist in troubleshooting.

- Help enterprise transformation, upgrading business model from the tradition to systematization.- Import Tableau BI software to analyze the business data and promote data-oriented culture;- Operate website and WeChat official account, PV and fans increased by 40% );

- Responsible for preventing users switch(enhance user-loyalty), performance in2013and 2014 reached the company's goals.- Participate in improvement Churn model, analyze user behavior (Profile, contract, billing, etc.) to design marketing project;- Implement system settings for the project and communicate across departments to ensure that the project is on schedule (prevent at least 6000 users from switching);- Reduce the operation time more than 20% by planning and adjusting the system（SCMS）function with IT.

- Provide marketing planning proposal to assist the marketing department to achieve targets.- Improve the member marketing process and improve the effectiveness of renewal.- Explore the advantages and trends of various media channels, query the advertising records through SQL (Leads/CPL/CPC/Conversion Rate).