● Delivered brand strategy, including brand vision, value proposition, brand guidelines and setting of style guides, leveraging against strong strategic capability & capacity to appreciate the big picture without losing sight of the critical detail.● Entrusted with a large-scale project, requiring the investment of over £48 000.00 in the re-branding of a South African venue, acting as a flagship location, branded with the business’s UK labels, thereby increasing company profile as well as product & brand awareness.● Achieved noteworthy results in sales, despite challenging obstacles in South Africa, including liquorrestrictions & very tight budgets, proving skill around relationship management with clients & acting as their trusted business advisor in making profitable yet viable decisions that appease all stakeholders involved.● Accountable for supporting product development & new product launches, exercising innovative thinking approach.● Supported pricing points, developing new business opportunities & managing the budget for advertising & promotional items, proving financial & commercial mindset.● Established all communication & media actions on chosen channels (traditional and digital), applying skills around planning & execution.● Bolstered brand awareness through the creation & management of promotional collateral.● Handled negotiations with clients, leveraging off interpersonal/CRM & persuasion skills, concluding business agreements.● Influenced business decisions, given meticulous application of analysis of customer & competitor analytics, alongside sales forecasts & relevant financials.

● Gained a deep understanding of all products, existing customer base, as well as marketing and sales plans – and actively contributed to such.● Excelled in building on and deepening strong customer relationships, delivering upon sustained growth in the business.● Recognized organic growth opportunities through innovation and new initiatives within existing contracts, proving polished negotiation skills in securing and closing business deals.● Achieved assigned sales targets consistently, demonstrating ambitious approach, sense of urgency and commercial awareness.● Bolstered new business development, by growing on-consumption trade and off-consumption trade through listing with group and independent accounts.● Managed client expectations around future development of relevant accounts.● Championed marketing and PR efforts in the business, responsible for social media management, content creation and community management; worked closely with other stakeholders, fine tuning go-to market strategy, building upon our proposition, and yielding effective outcomes.● Conceptualized various experiential marketing collaborations, by identifying, creating and organizinginitiatives.● Utilized creative capability, developing packaging design, launch strategies and implementation in newproduct development division.● Leveraged against strong detail orientation when planning and executing the commercial plan.● Managed and delivered a sustainable P&L, proving strong financial acumen.● Ensured contracts were performing within agreed SLA commitments, ensuring that commitments were being met.● Demonstrated leadership capability, with direct reports, and experience in mentoring peers.

● Entrusted to conceptualize, communicate, implement and executive marketing campaign strategy, which supported the sales strategy.● Translating the business’s core messages, alongside target audience, and producing marketing assets and collateral in the form of copy and imagery, demonstrating powerful cut through across different platforms.● Handled responsibilities around events, such as organizing expo stands, cashflow, staffing and reporting upon performance, achieving efficient and effective outcomes consistently.● Demonstrated strong interpersonal skills when responding to customer queries and complaints.● Exercised skills in creating graphic design for print media, digital media and point of sale artwork.● Maintained operational excellence by organizing and booking all necessary elements and training promotion sales consultants, sourcing and control of point-of-sale items.

● Polished sales skill applied when educating consumers on products, supporting the sale of stock, and keeping record thereof.● Fielded enquiries and feedback from customers, collating such into meaningful reports and communicated back to manufacturer.

● Delivered highest standards of service and satisfaction for guests