Chivonne Nicholas Email & Phone Number

Dubai, Ae

Dubai

Dubai

Social media & content marketing specialist for the Easa Saleh Al Gurg Group retail divisions. Responsibilities and achievements include: Content strategy, deployment & content creation. Concept development & video ideation for shoots and campaigns working closely with the team Content Creator with the objective to drive footfall & sales.Successfully introducing tracking pixels & events & deploying Facebook & Instagram shopping, creating targeted catalogues for category campaigns & monitoring performance via analytics. Developing advertising campaigns for custom audiences, monitoring UTM's to optimise campaign performance. Marketing & remarketing campaigns, resulting in a lift in average sessions and conversions.Community management, reporting & growth strategy.I am experienced in account analysis & client consultation, implementing a full rebrand of two key accounts through tailored 360 degree marketing.I have a comprehensive understanding of social platforms allowing me to implement effective change. Responsible for 10 retail accounts comprising of B2B and DTC channels; including Interiors UAE, Al Gurg Living, SieMatic UAE, Chattels & More, Better Life and others. Easa Saleh Al Gurg Group retail divisions. Al Gurg Group is a multidivisional conglomerate with 28 companies | www.algurg.com

Dubai

Developing & executing yearly marketing plans together with the local teams following global guidance. Problem solving to create commercially relevant campaign launches for the Middle East Region leading to increased footfall and driving conversion above 11% in brick and mortar locations.Maintaining relationships, sourcing and liaising with printers, suppliers and agencies including PR, influencers & ambassadors of the brand. Acting art director for videography & photoshoots for localised brand campaign briefs, resulting in attractive consumer focused content for the Middle Eastern clientele. As a result, we saw a lift in sessions & consumer engagement, leading to YOY growth of 15%. Lead in the project management & creative development of localised POS materials.Social media planning & execution for 3 Regions.Consolidating spend, invoicing, accounting & following SOP procedures. Developed & ran 5 day training events for over 100 staff & 20 Media from across the GCC. In the immediate weeks after completing the trainings 70% of stores saw a lift in store KPIs and PR clippings increased.

Dubai, United Arab Emirates

This role additionally included:Developing & executing yearly marketing plans together with the local teams following global guidance and problem solving to create commercially relevant campaign launches for the Middle East Region. Implementing media campaigns Executing brand awareness and product PR concepts Sales Stimulation activities Digital marketing planning and execution working and managing agency conceptsNegotiating, allocating & tracking the yearly marketing budgetsEnsuring the right collection buy, segmentation & visual merchandising per country to support the execution of the local marketing plans For Scandinavian footwear brand ECCO in 12 countries of Middle East region.

Dubai

Laimoon was established in 2011 by Honeybee Tech Ventures. The team behind it previously founded Zawya.com, a leading business intelligence platform for the Middle East.Laimoon was created to provide a more interactive platform, getting to know career-minded people better, and in turn, connect them with more relevant opportunities in the UAE and Qatar. Laimoon is a creative and innovative environment to practice thinking outside the box and really pushing for success and building brand image and awareness. My responsibilities included:Learning how to monitor traffic via google analytics, SEM, SEO and non paid marketing.Social media marketing including FB, twitter, Linked In, Pinterest and blog, placing and monitoring tracked linksMonitoring and reporting on digital engagementDesigning engaging posts for social media and digital activities using Adobe programmes such as photoshop, Indesign and movie maker for short video editing. Researching, copy-editing and writing content for blog, uploading content via CMS Monitoring social media analytics

London, United Kingdom

My responsibilities on BBC News School Report included:Creating online text, audio or video based articles, and news carousels.Day-to-day web content publishing, including copyediting, headline writing, photo selection.Produce, curate and optimise content for search. Clear copyright for use of any content, undertake necessary image production activities, edit audio and video interviews and reports and transcribe them to produce online News features using a CMS system.Research additional content, facts, figures and backgrounds for stories and reports.Choosing and clearing music for audio and video edits, adding copyright, links, lists, and referral pages from the BBC News database and archive.Ensure site is listed in all relevant indexes and directories.

London, United Kingdom

Make Up Me was a London-based beauty, hair and make-up agency providing a high caliber of artists, therapists & stylists to a diverse & varied multicultural clientele, using superb quality of products & services. Specialising in exclusive grooming & styling services for make-up, hair, beauty & well-being, my team provided an artist for any occasion. My responsibilities included:Lead in marketing & the strategic planning of the business. Planning & implementation of customer attraction programs through effective social media advertising, specific trade journals, business event marketing, advertising & PR.Recruitment of professional stylists & consultants.Website, collateral design and social media management and design.Budgeting, planning and accounting.Make-up and hair services.Clients and achievements included: The British Military Tournament, working with actors such as Joanna Lumley, Penelope Keith, Anthony Andrews. Shows such as London Fashion Week, The Gift of Life, The Ryder Cup. Advertisements such as Coca Cola, Bacardi & magazines such as New Woman, Stylist, Shortlist, Trendsetters & much more.

London, United Kingdom

Level 2 Accredited skincare and make up artist/sales executive, derma-logically trained. With the ability to give custom fit service from the analysis of an individuals skin by listening to customer requirements and presenting appropriately to make a sale. Give advice on colour, product and contra-indications. My responsibilities included maintaining and developing relationships with existing customers in person and via telephone calls, challenging any objections with a view to getting the customer to buy. Advising on forthcoming product developments and discussing special promotions. Representing the organisation at trade exhibitions, events and demonstrations, reviewing my own sales performance, aiming to meet or exceed targets. Attend team meetings and sharing best practice with colleagues.

Master’S Degree, Web Design And Content Planning, Merit

Web design and Content planning

Hnc, Graphic Design

Hnd Specialist Hair And Make Up, Hair And Make Up

Btech National Diploma Media Make Up, Hair And Make Up

Gcse'S, A*-B