Chi-Wai L. Email & Phone Number

New York, Ny, Us

New York, Ny

Transform complex financial concepts into simple, easy to understand experiences. Lead projects across the entire product life cycle from ideation to execution/implementation. Mentor junior designer to maintain brand standards, guide them through the creative process and execute projects in a timely manner. Key digital projects include:• Co-managing organization’s website redesign. Doubled number of unique users within two years. Collaborate with communications, research, and senior leadership teams. Oversee outside design agency and developers to produce site.• Co-managing the Resilience Accelerator. Partner with research department to build a data visualization microsite. Hire and manage outside agency to produce website within a tight 2-month timeline to facilitate partnerships with organizations such as Aon and Colorado State University.

Clients include: Time Inc., La Roche Posay (L’Oréal), Billboard magazine, Memorial Sloan Kettering Cancer Center, Hummings, ShopKeep, Pensa!Connect strategic thinking with design to ensure creative concepts define the client’s business objectives, telling their differentiating story in a clear manner. Partner with multidisciplinary teams (engineering, research, marketing, PR) to deliver solutions that support the users’ needs and goals.UX and Visual Designer, Hummings• Co-design a financial budgeting app geared for Millennials. Create brand identity, analyze user research, advise upon customer journey, create and iterate wireframes based upon usability feedback.Design Research and Strategy Intern, Pensa!. Clients include PepsiCo and Safety 1st• Coordinate user research recruitment; observe and record ethnographic research to uncover users’ product/brand relationships.• Develop personas and define problem statement.• Analyze and present findings to inform brainstorming sessions with strategy director, designers and engineers; generate ideas that balance business goals and user needs.Information Architect/Archivist, Memorial Sloan Kettering Cancer Center• Simplify process for public affairs team to expedite journalists’ requests for images. Evaluate, sort and organize 90,000+ digital photo collection; identify and apply metadata; research missing data to facilitate proper classification.

New York, New York, United States

• Create B2B financial and technology publication microsites (including storyboarding, wireframing, visual and UI design); design and animate banner ad campaigns; create and test HTML emails.• Manage communication from teams of project managers, marketing managers, writers and editors to ensure milestones are met in time for daily and weekly publications.

Education record

Education record

Master'S Degree

Bachelor Of Science