Chi Wai Tang

Chi Wai Tang Email and Phone Number

RGM VP at Revenue.AI | ex - PepsiCo, Unilever, BAT, Imperial, KPN, Accenture @ Revenue.ai
Barcelona, CT, ES
Chi Wai Tang's Location
Barcelona, Catalonia, Spain, Spain
Chi Wai Tang's Contact Details

Chi Wai Tang personal email

n/a
About Chi Wai Tang

A seasoned CPG leader with 15+ years of experience across four blue-chip companies, Chi Wai has spearheaded transformative initiatives such as Unilever’s NRM grassroots program and PepsiCo’s Promo AI project. With deep expertise in pricing strategy, change management, and digital transformation, he has delivered significant results from local markets to global operations. Now, as VP at a leading CPG AI tech firm leading, he drives AI-powered revenue management solutions that boost revenue per employee and revolutionise how businesses engage with their data.

Chi Wai Tang's Current Company Details
Revenue.ai

Revenue.Ai

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RGM VP at Revenue.AI | ex - PepsiCo, Unilever, BAT, Imperial, KPN, Accenture
Barcelona, CT, ES
Website:
revenue.ai
Employees:
28
Chi Wai Tang Work Experience Details
  • Revenue.Ai
    Revenue.Ai
    Barcelona, Ct, Es
  • Revenue.Ai
    Vp & Head Of Revenue Transformation
    Revenue.Ai Jun 2024 - Present
    Remote, Oo
    As part of the leadership team at a cutting-edge tech firm, Chi Wai oversees sales, marketing, and innovation efforts. His purpose is delivering cutting-edge innovations that reshape how businesses leverage data to grow net revenue, profit and share performance.
  • Career Break
    Health And Well-Being
    Career Break Feb 2024 - May 2024
    Short-sabbatical between career transition to celebrate a great and positive moment in my personal life.
  • Pepsico
    Global Director Nrm Digital Transformation
    Pepsico Aug 2021 - Jan 2024
    Purchase, New York, Us
    Recruited to deploy next generation AI tool and manage team of 2 senior managers to develop MVP, productionize to scale globally, wrote playbooks. Successfully adopted by UK and South Africa (+1-4% NR growth), and expanding to Australia, USA and Brazil. As the AI tool came online in Oct ’22, his role pivoted towards the digital transformation of APAC and AMESA regions. A digital NRM roadmap for ’24-’26 that includes TPM, PowerBI, RevM, AI.
  • Unilever
    Nrm Lead Benelux & Middle Europe
    Unilever Jan 2016 - Jul 2021
    Blackfriars, London, Gb
    Started NRM as grassroots global initiative, driving buy-in from market GM’s with BCG support. He co-created End-to-End plans for 12 markets, trained teams to integrated consumer insights with commercial (promo) plans and designed digital solutions. The plans generated +2% NR/kg (verified by finance), covering 80% of NR in Europe in 2years. Post-deployment, Chi Wai led the BNL NRM team (3 fte), a business worth $1B, before his role expanded to Middle Europe ($4B. and 9fte). He covered all categories across 9 countries, creating +3% NR/kg plans for 2022 and led a cross-country TTS program with Europe CFO delivering $40M profit.
  • Imperial Tobacco
    Global Revenue Growth Intelligence Manager
    Imperial Tobacco Aug 2012 - Dec 2015
    Bristol, Bristol, Gb
    Hired as in-house pricing, trade spend and forecasting specialist for NL, promoted to BNL manager in 2013 and to Global in 2014. He leapfrogged RGM by creating conjoint based tools and a pricing framework, and reviewed strategic pricing & pack architecture of top markets. Lastly, he also managed the global Nielsen account.
  • Kpn
    Business Intelligence Team Leader & Business Analyst
    Kpn Sep 2011 - Aug 2012
    Rotterdam, Zuid-Holland, Nl
    As BI Team leader (managed 2 fte’s), I resolved performance and security issues by building a new SAP BW foundation, redesigned revenue reports and advised on key projects as analyst.
  • British American Tobacco
    Various Roles Akin To Revenue Growth Management
    British American Tobacco Oct 2007 - Jul 2010
    London, Gb
    I was promoted in my first year as category management executive to management grade Planning executive, for the following achievements: identifying niche segments, implementation of ECR guidelines, reviewed key account activities and generated shopper insights for the category strategy & vision.
  • Accenture
    Media And Marketing Analist
    Accenture 2007 - 2007
    Dublin 2, Ie
    Analyse return on media expenditure and NPD think tank with senior leaders.

Chi Wai Tang Skills

Revenue And Profit Growth Revenue Growth Generation Fmcg Forecasting Trade Marketing Business Intelligence Marketing Strategy Pricing Management Business Analysis Strategy Analysis Business Strategy Marketing Strategic Planning Marketing Management Prospace Sap Bw Project Planning Retail Business Planning Project Management Analytical Skills Nielsen Category Insights Space Planning Query Designer Telecommunications Tobacco Industry Pricing Strategy Change Management Market Analysis Customer Insight Competitive Analysis Market Research

Chi Wai Tang Education Details

  • Erasmus University Rotterdam
    Erasmus University Rotterdam
    International Marketing Management
  • Brandeis University
    Brandeis University
    International Business And Economics

Frequently Asked Questions about Chi Wai Tang

What company does Chi Wai Tang work for?

Chi Wai Tang works for Revenue.ai

What is Chi Wai Tang's role at the current company?

Chi Wai Tang's current role is RGM VP at Revenue.AI | ex - PepsiCo, Unilever, BAT, Imperial, KPN, Accenture.

What is Chi Wai Tang's email address?

Chi Wai Tang's email address is ch****@****ico.com

What is Chi Wai Tang's direct phone number?

Chi Wai Tang's direct phone number is +120782*****

What schools did Chi Wai Tang attend?

Chi Wai Tang attended Erasmus University Rotterdam, Brandeis University.

What skills is Chi Wai Tang known for?

Chi Wai Tang has skills like Revenue And Profit Growth, Revenue Growth Generation, Fmcg, Forecasting, Trade Marketing, Business Intelligence, Marketing Strategy, Pricing, Management, Business Analysis, Strategy, Analysis.

Who are Chi Wai Tang's colleagues?

Chi Wai Tang's colleagues are Oleksandr Valetskyy, Daria Egorova, Mane Gabrielian, Daniil Deltsov, Maria Demchuk, Mirko Milosevic, Petra Jansen.

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