Building a design system and implementing UX design process in the product team, including guidelines, user research, and testing.

Digital TransformationExpert in migrating e-commerce platforms to Magento 2 with a focus on digital accessibility, compliance with WCAG 2.1 guidelines, and implementing a global design system. Led UX design processes for e-commerce and B2B solutions, optimizing checkout process through user research and testing resulting in a significant increase in system usability scale.Brand MarketingElevated Decathlon's image in Taiwan through strategic user segmentation and boosting social… Show more Digital TransformationExpert in migrating e-commerce platforms to Magento 2 with a focus on digital accessibility, compliance with WCAG 2.1 guidelines, and implementing a global design system. Led UX design processes for e-commerce and B2B solutions, optimizing checkout process through user research and testing resulting in a significant increase in system usability scale.Brand MarketingElevated Decathlon's image in Taiwan through strategic user segmentation and boosting social media engagement with innovative ideas. Optimized website development and assisted Decathlon Sweden in building a visually stunning product landing page, resulting in 50% time savings.Empowering CultureDedicated to promoting digital accessibility and inclusion, Led the company's efforts to foster a design-focused culture through organizing workshops and study groups. Show less

Proven experience in B2B, having redesigned business solutions pages and provided solutions for bulk order requirements to improve efficiency and effectiveness.

Created visual design for the Uber "Stand By U" Taiwan same-sex marriage public welfare concert in 2016, resulting in a 200% increase in impressions for partnered restaurants and salons in Taoyuan city within 3 months.