• Development of the Global Travel Retail Expansion & Sales Strategy• Analysis of Internal / External Components such as operational Processes, Assortment & Assets, as well as Location, Market, Partner and Competitor analysis to create the base for a successful implementation of the new Porsche Design Travel Retail Concept in existing and new markets• Negotiating Commercial and General Terms & Conditions• Representing the Brand at Travel Retail Conventions such as TFWA & MEADFA

• Build & Develop the Business within the Franchise and Travel Retail Distribution Network in EMEA with strong focus on expansion & growth within Travel Retail• Negotiating Commercial Terms as well as General Terms & Conditions• Location, Market and Competitor Analysis to create the base for a successful implementation of the Porsche Design Franchise and Travel Retail Concept in existing and new markets• Assortment Planning and Optimization according to Sales• Representing the Brand at Travel Retail Conventions such as TFWA for EMEA and parts of Asia

In January 2016 I took on further responsibility as Regional Manager Hong Kong.Steering & managing 3 Corporate Porsche Design Stores and all sales activities in Hong KongThe job requires me to strongly focus on sales in order to ensure maximum profitability by executing short & long term strategies. Besides the sales aspect people management skills are also of high imprtance:- Partnering with store managers of corporate retail stores in Hong Kong to lead teams on executing consistent and superior sales and service delivery to increase and retain customer loyalty and ensure proper employee development.My experience on store level also helps to ensure an outstanding customer service and is a big advantage when hiring as well as training sales staff when visting on site.Furthermore I am supporting the creation and implementation of Marketing & PR strategy & budget in alignment with the global campaign, considering regional distinctions and drive local marketing activities such as events and mutual beneficial collaborations with hotels, gyms and other brands.

I am responsible for the Business Development in Asia with a focus on Greater China, India and Korea which includes initial steps such as:- Negotiation of General Terms & Conditions and Trade Agreements- Acquisition of new Franchise, Wholesale, Distribution & Travel Retail Partners- Location & Potential AnalysisIn order to maintain and further develop existing and new Partners I have developed close relationships with Partners and stakeholders throughout the world. My good communication and analytical skills help with the everyday tasks that the job requires such as:- Planning and optimizing the distribution and logistics processes for responsible markets in APAC, also identifying the export requirements- Setting merchandising and pricing strategies in line with German HQ & the local marketplace with the use of competitor analyses and market research- Assortment Improvement & Planning including the allocation of stocks and Sales AnalysisFurthermore I am able to contribute with knowledge I gained during my studies as I am also handling Marketing related matters:- Elaborating & implementing Marketing & Promotion Plans and adapting them to the specific market requirements while ensuring the Brand Presentation and Set Up according to CI- I a, also engaged and supporting with the organisation and execution of store openings and product launch events in conjunction with marketing team and marketing agenciesThe expertise I gained during my years as Sales Representative and Store Manager also help me with tasks that require “Salesfloor“ & “Store Management“ Experience such as:- Product, Sales & VM Training- Presentation & Sales of product novelties during biannually buying conference- Daily Store Operations Support- Employee Planning & Recruitment- Implementation of Store Policies & ProceduresMy responsibilities go far beyond the role of a “typical” Key Account Manager and is a 360 support approach covering all aspects of the retail business.

Being a Store Manager I was responsible to ensure meeting the KPI expectations at all times and lead and develop a Team of 8 people. Being innovative and capable to think outside the box helped me when looking for opportunities to do local marketing, securing collaborations and in finding new sales channels. Besides the Sales and Marketing matters the operational tasks involving item movement and ensuring to have best selling assortment on hand at all times were also part of my daily routine.In addition to that I was also on Sales Floor selling, training and leading the Team by example.

During my time as a Sales Representative I have learned a lot about sales and store operations and the requirements to have an optimal work environment in order to perform at the highest level possible. I have consulted international customers from all over the world giving me an insight to different cultures, habits and customs. The experience I have gained in those years are still very helpful today as I am familiar with the retail mechanics from the bottom up.