Cecilia Tou Email & Phone Number

San Diego, California, United States

San Diego County, California, United States

• Helped clients grow their business by delivering actionable business intelligence, prioritized growth opportunities and value-add industry thought leadership. • Generated 20% incremental revenue above base contract by mobilizing cross functional teams to engage clients with value-add solutions. • Equipped clients to address key business needs using Nielsen tools by leading continuous learning sessions, large scale trainings and day-to-day support. • Accelerated division-wide efficiencies and process improvement by proactively sharing winning strategies, value-add knowledge and best demonstrated practices across the organization.

Greater San Diego Area

San Mateo, Ca

• Managed business line analytics and strategies for daily living areas including consumables, adult beverage, fresh foods, healthcare. Provided unbiased market research, geographic and customer analytics, and competitive intelligence to formulate strategic recommendations for high priority company programs.• Helped guide the successful expansion of company-wide programs by collaborating with executives and business owners to develop and prioritize strategic market level and business unit growth goals.• Strengthened the success of category expansion by providing targeted growth strategies, data-driven insights, sales forecasting, and prioritized opportunities. • Optimized smart growth of store concept programs by providing strategic growth plans backed by proven sales forecasting models, proven demand metrics, and learnings from business audits.• Accelerated market-level expansion of store services by creating methodology, directing, equipping and training cross functional teams to implement strategic growth plans at the local level.

Deerfield, Il

• Project Manager on a front end analytics team including subject matter expert on Nielsen industry data. • Successfully expanded healthcare programs across the U.S. by co-leading quarterly Healthcare Summits that accelerated cross functional collaboration and execution across multiple company divisions. • Helped expand national programs across 30 market areas through project management leadership, targeting methodology, training, messaging and deployment. • Executed multiple cross-functional retail and healthcare competitive intelligence studies; trained and equipped teams to deliver localized competitive response plans by providing a national framework.

Deerfield, Il

• Led a Project Management Task Force that developed standard project management frameworks while improving company-wide PMO methodology. • Helped guide company growth by delivering a number of strategy projects including survey analysis, audits, strategic growth analysis including training teams and presenting key findings to executives. • Accelerated execution of high priority projects by helping teams formulate clear project plans, deliverables, schedules, and executing the project plan to completion.

Deerfield, Il