Eric Liu Email & Phone Number

Manchester, United Kingdom

Established since 2010, Milk has been working with global and regional brands to provide full-service communication strategy and enhance brand engagement, including Vistry Group, Emirates, Morrisons & Jet2.Key Accounts: Countryside Homes, Linden Homes, Bovis Homes

Manchester, United Kingdom

Manchester, United Kingdom

Hong Kong

• I started a small online business selling frozen meats and seafood through eCommerce platforms in Hong Kong in March 2019. As the head of the Marketing & Operations side of business, I managed all facets of business.
• Earned more than HKD$200,000 in sales amidst global pandemic
• Recognised as first retail shop to introduce wild venison meat products to Hong Kong by successfully collaborating with Hong Kong-Japan suppliers.
• Promoted and sold products to 100+ clients by organising and hosting a Chinese New Year market stall. Responsibilities included:
• Managed business operations and drove promotional campaigns through different means of social and print media
• Performed regular photoshoots and editing of products as well as developed promotional content, including graphics and banners by deploying Adobe Illustrator

Hong Kong

• Grey Group ranks among the world's top advertising and marketing organizations. In Hong Kong, Grey works with some of the biggest brands in the region, including HSBC, DFI Retail Group & GlaxoSmithKlineKey Accounts.
• Handled over HK$10 million of advertising budget, for Wellcome Hong Kong
• Drove 20+ marketing campaigns to enhance sales and profit margins for accountsResponsibilities included:
• Developed and integrated marketing communication strategies and campaign, implementing mainly above-the-line activities (TVC, Print Ads, POS)
• Coordinated 2 external production houses for outsourced production
• Managed 2 client-appointed TVC voiceover talent

Hong Kong

• Jolly Academy is a start-up company, and one of very few leisure events organization and event management service provider for companies in Hong Kong. Jolly Academy offers 250 workshops deliverable to anywhere in Hong.
• Successfully identified 10 potential markets and proposed marketing campaign for each target segment
• Sent over 8,000 promotional mails to HR Managers in Hong Kong
• Launched in-house EDM campaign, involving over 7,000 HR Managers in Hong KongResponsibilties included:
• Developed and implemented marketing communication strategies and campaign, including mass mail sending and EDM
• Coordinated with multiple Job-Seeking Platforms and HR organization, e.g. HKIHRM, HR Magazine, cpjobs.com & ctgoodjobs