A beauty enthusiast and passionate about continuously improving and adapting to how we take product to market and most importantly, the customer. Approaching almost a decade in the industry, my wealth of experience in buying and merchandising allows me to spot trends quickly; identifying what the customer wants across buying, merchandising and marketing to continuously reinvent retailer strategies and how we deliver product to market. As Account Manager on the Beauty department I am responsible for driving strategy and growth internationally for the category. Understanding the market to stay on trend and creating synergy between fashion and beauty. My team manages key accounts and relations across our portfolio of brands and suppliers globally to drive sales forward in the dynamic e-commerce world. Analysing trends and historic data collectively to develop an agile strategy is key for us.
Filter By Molly Mae
View- Website:
- filterbymollymae.com
- Employees:
- 5
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Operations ManagerFilter By Molly MaeUnited Kingdom -
Beauty Account ManagerPrettylittlething.Com Nov 2023 - PresentManchester Area, United KingdomLeading the forward global strategy for the beauty department. Strategising ways to grow and correctly position ourselves in the market place. My team ensures seamless product management end to end’ ensuring we meet brand and customer expectations; focusing on profitability and customer lifetime value. • Managing a multi-million pound category across hundreds of suppliers & thousands of SKUs • Brand management – sales & stock forecasting, JBP planning, NPD, marketing proposals • Onboarding new brands & managing own brand beauty • WSSI management • Strategy – reviewing key analytical findings & forward vision• Driving marketing • Team management – managing a team of buyers & merchandisers -
Account ManagerLookfantastic.Com Feb 2022 - Oct 2023Manchester, England, United KingdomLeading the Buying & Merchandising team for Haircare. Responsible for strategising, trading and reporting on the category to deliver a leading Beauty pure play experience. • Managing a category across 200 global brands (thousands of SKUs) reporting into the Head ofMerchandising & Buying Director • Presenting half yearly strategies to brands & directors. Analysing performance from the last 6 months & strategy planning for the next 6 months• Negotiating terms contracts with suppliers• WSSI management. Delivering sales & margin in line with stock targets, managing OTB & signing offincremental buys• Ensuring WSSI management was in line with buyers’ joint business plans & commercial investment• Weekly team external brand meetings• Leading internal weekly trade, NPD & aged stock meetings• Tracking intake to ensure the agreed commercial marketing retro was being budgeted accurately & intake rebates would be hit• Overseeing a category restructure • Attending brand events such as major NPD launches & brand of the month events -
Junior MerchandiserPrettylittlething.Com May 2021 - Feb 2022Managing the Denim category for a fast fashion retailer I was responsible for the daily management of the category and the planning aspects.• Multi million pound denim category with hundreds of SKUs. Reporting into the SeniorMerchandiser• Responsible for the daily trading & planning of the category• Completing lessons learnt history packs & seasonal strategy plans every 6 months to present to the buying & merch directors• Executing the seasonal plan within season. Ensuring buyers were sticking to the option plans & hittingplanned targets for buys at unit, cost, retail & the planned margin• WSSI management for monthly sign off; reforecasting sales & managing OTB• Managing commitment with the AM & giving direction on cancellations, pushing & pulling forward orders• Reviewing stock on a subcategory basis & seasonal coding alongside linecards -
Assistant MerchandiserPrettylittlething.Com Apr 2019 - Apr 2021Manchester, Greater Manchester, United KingdomWorking on Coats and Denim categories. Trading long lead involved a lot of planning to navigate the less agile nature of the critical path.• Reporting into the Merchandiser• Seasonally collating historical data for lessons learnt meetings with directors & Heads Of• Reviewing bring back styles for the next season that worked well in the previous season with the buyers• Reviewing Denim sub-cat WSSI for monthly re-forecast meetings. Tracking BTA, reacting to over/underperformance & managing risk in order to be trend reactive• Producing weekly trade, adhoc & new reactions reports• Reviewing linecards & rebuys• Liaising with suppliers to meet critical path deadlines -
Assistant MerchandiserJd Sports Fashion Plc Jan 2018 - Apr 2019Bury, Greater Manchester, United KingdomAssistant Merchandiser on Men’s Footwear. The second biggest file in the business.• Responsible for distributing stock to 600 stores• Attending store visits across the UK. Reviewing the best & worst performing stores with area managers• Trade analysis & collating commentary to feedback to the merchandiser• Intake management. Reviewing bookings, using linecards to highlight risks & opportunities• Weekly reviews of the file – linecards, ratios, markdowns• Managing the admin to prioritise workload & store distributions for lines landing the following week• Progressing on to managing the WSSI for my categories & presenting to Senior Merchandisers for sign off• Later feeding this into the quarterly product mix and sign off meetings -
Merchandising AdminJd Sports Fashion Plc Aug 2016 - Dec 2017Manchester, United KingdomMerchandising Admin Assistant on Kids Footwear.• Liaising with suppliers, brands & the warehouse for timely booking of stock & distributing to stores• Daily tasks included updating linecards, ratios, sorting problems stocks, fast tracks, IBTs, extending slowselling lines & condensing distributions on fast selling lines• Working on PLM for raising & shipping own brand orders
Chloe Brennand Education Details
Frequently Asked Questions about Chloe Brennand
What company does Chloe Brennand work for?
Chloe Brennand works for Filter By Molly Mae
What is Chloe Brennand's role at the current company?
Chloe Brennand's current role is Operations Manager.
What schools did Chloe Brennand attend?
Chloe Brennand attended The University Of Manchester.
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