Experienced integrated marketer with a demonstrated history of working in the apparel and fashion industry for three years. Familiar with the processes from product planning to final launch.Skilled in strategy planning, creative assets production, integrated marketing, entertainment marketing and project management. Strong brand building & communication professional with a Bachelor’s degree focused in English language and literature from Shanghai international university.
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Brand ManagerCoach Sep 2023 - Present中国 上海市 -
Assistant Brand Manager MarketingThe North Face, A Vf Company Jan 2020 - Sep 2023中国 上海市 -
市场营销主管Fila Oct 2016 - Sep 2019福建 厦门Lead in planning annual FTW category marketing strategy & launch mkt roadmap; - FTW brand & retail assets creation - Campaign event planning & execution ; - PR calendar draft & plan execution ; - FTW collaboration plan draft & execution; - Entertainment marketing project management
Chloe Cai Education Details
Frequently Asked Questions about Chloe Cai
What company does Chloe Cai work for?
Chloe Cai works for Coach
What is Chloe Cai's role at the current company?
Chloe Cai's current role is Coach Brand Manager.
What schools did Chloe Cai attend?
Chloe Cai attended 上海外国语大学, Depaul University - Charles H. Kellstadt Graduate School Of Business.
Who are Chloe Cai's colleagues?
Chloe Cai's colleagues are Alicia Pascual Varea, Louis Ard, Ashley Sluder, Phuc Ngo, Janine Smith, Rasheed Brown, Ricardo Sugrim.
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