I. Make 360 degrees marketing strategic plan II. Integrated 360 degrees marketing support for clients (PR, ePR, iwom, social engagement, event, fashion show, trade meeting etc.) within client given budgetIII. Keep brand tonality to implant ATL / BTL marketing approach and achieve client 360 degrees KPIIV. Control budget and enlarge company profit rateV. Look for co-branding opportunity to enlarge brand awareness, create social buzz (PGC+UGC), get win-win situationVI. Create social topic and look for engagement APP to amplify, leverage ATL engagement to BTLVII. Maintain client relationship and seek the opportunity to work with the potential clients VIII. Coach and grow the subordinates

I. Identify Great China PR/ePR strategy II. Make full year communication (PR / Epr / Social / iwom) planIII. Manage budgets on all event activities and media coop whilst maintaining high standards.IV. Work with HQ and China marketing team to carry out local brand campaign, press preview and store opening events.V. Analyze and evaluate the results for branding event/activities and prepare reports to senior management team and global.VI. Work closely to with PR agency, digital agency to make brand buzz on traditional and digital channels build brand awareness and fashion creditably.VII. Work closely with celebrities’ agents and TV channels to make opportunities to exposure brand in hot live TV programs, social platform and build linkage with hot topic.VIII. Work with KOLs to create fashion, parenting and lifestyle content on both weibo / wechat / 知乎/ 小红书 etc channel.IX. Work closely with store operations and field to ensure store activities are executed flawlessly and consistently and help drive traffic / business.X. Develops and execute guerrilla marketing concept and ideas to support business.XI. Leverage assets on E-Comm platform, support EC business.XII. Overall responsible of local showroom.XIII. Part of local crisis key group, responsible for crisis communication strategy.

i. Make the full year marketing (campaign event, trade marketing, PR, social, seeding) planii. Control and manage budgetiii. Co-work with cross functional marketing team to carry out key cities activities.iv. Work with external partner to maintain media relationship, increase brand awareness and enlarge campaign and products exposure v. Support clients to launch and drive sales throughvi. Create and execute brand or campaign activation

Brand Marketing:i. In charge of marketing’s working budget and its planningii. Use marketing working budgets, select media and combine printing media, OOH and digitaliii. Report to headquarter for major marketing and public relations issuesiv. Work with production houses to produce the best quality and use most cost effective materialCollect market information on competitive events and advertising activities continuouslyPublic Relations:i. Prepare the content for press book and editorials, such as brand history, new trends of seasonal collection, sample listii. Maintain company and top management media contacts and media imageiii. Follow up advertising and DM activities, to ensure all the visuals of advertising and light box are updated and correct as per global timeframe and guidelines. –iv. Handle sample management and loan request from local & media shooting;v. Build and maintain close relationships with key media & relative agencies;vi. Handle daily media enquiriesvii. In charge of event logistics, such as: prepare invitation card / rate card / press release, search & check venue, connect with journalists / model agency / stylist /celebrities agent, summarize attendance list and seat arrangement, produce the CD with the images of each looks;Trade Marketing:i. Respond communication with shopping centers’ marketing department, make trade marketing planningRetail Marketing:i. Quarterly update on campaign POP for each own retail and franchise storesii. Co-work with VM to present quarterly and seasonal window displays and ISC