In this role I report to the Manager and Director and utilize data analysis and insight generation to support MAGNA’s functions within IPG Mediabrands: handling complex data sets, and producing insightful, data-driven strategic recommendations and client dashboards.

Negotiate with media vendors with multiple projects to secure the most cost-effective delivery of objectives, and executes campaigns that reflect the strategy & brand requirements in TV, OLV & Radio, and OOH in a team environment.

Based on the consumer base, budget, goals, and objectives to understand the media landscape and why clients purchase commercial space across different media types, to help activate under the leadership of the Buyer, Supervisor and Director.

・Provide digital advertising strategies for clients based based on briefs, marketing research and relevant data analysis;・Communicated and negotiated with clients and media groups for budgeting and cost; ・Liaised and coordinated with the creative department and executive department to support advertising execution under highly aggressive deadlines;・Effectively and efficiently responded to the unforeseen changes in the schedule / requirements and accommodated new the client requests;・Ensured and maintained communication with other departments like Public Relations, Creative Department and Financial Department.