Chloe Collins Email & Phone Number

Shenley, Gb

Shenley, Gb

London, England, Gb

London, England, Gb

Joined this scale-up business prior to the announcement of a successful Series B funding round of $48m, to support a brand relaunch across all internal and external channels, ensuring Motorway will be viewed as the new way to sell your car, a true market challenger brand.Reporting directly to the CMO and managing the relaunch across multiple internal senior stakeholders.Motorway has now been announced as a Unicorn business with growing brand visibility & commercial success.◼ Work cross functionally at a senior level to establish & integrate the brand re-launch across all internal & external channels.◼ Further establishing the brand both internally & externally as a proud challenger to the status quo and delivering a better & more financially rewarding experience for customers.◼ Oversaw the pitch process of both creative & media agency, and on-boarded both fully to drive the initial launch campaign across a range of media including TV, radio, OOH & Social.◼ Implemented segmentation and targeting projects to ensure understanding of the target audiences and how to successfully communicate to them.◼ Created measurement and tracking programmes to effectively monitor campaign KPI’s.◼ Managing a significant marketing budget across multi channel investments with continuousoptimisation.◼ Implemented segmentation and targeting projects to ensure understanding of the market fully. Highlighting business, customer & commercial opportunities for Motorway to succeed in thiscompetitive landscape.

New York, Us

Joined as part of the first ‘on-the-ground’ Kate Spade European leadership team responsible for all marketing & PR including media, digital marketing, social media, retail & all PR communications. To be at the forefront of the brand re-launch following the Tapestry acquisition. Establishing Kate Spade as a luxury brand in the European marketplace. Reporting to European Brand President/GM and the Global SVP of Marketing.Senior Director of Marketing & PRPromoted to lead the Marketing & PR for Kate Spade Europe and to establish the first team and regional based strategy for Europe. Launched a strong social media & influencer programme in region, increased e-commerce traffic, brand engagement and brand recognition in the UK.  Achieved an increase of 9% in brand awareness in key audience categories in first 18 months. Drove a European centric strategy, worked closely with the Global team (based in NY) to regionalise & establish a regional tone of voice, and ensure the content delivered would drive success in Europe.

New York, Ny, Us

Promoted to lead a larger territory, now encompassing Europe, Middle East, India and Latin America. Key challenge is to build the brand as it extends its reach, realigning to suit local context; increased budget responsibility and autonomy from US. Working closely with European leadership team, including European President; deals daily with UK CEO. Leads team of seven. In this time period the Coach Europe business has had continued double digit growth in its wholly owned channels. Local customers growing by 7% in the UK YOY Coach reported $4.4bn of sales in the last financial year. Evolved the brand to resonate with European markets, developing increasing independence from US marketing while achieving global alignment Launched four flagship stores in key European capitals as well as the first Coach store in India, with $5m promotional budget.

New York, Ny, Us

Promoted into this role within an expanding marketing function, now with a team of four. Increasing investment from US recognising Europe’s growth potential. Developed local marketing strategy for Europe-owned projects including brand partnership and key store launches; managed innovative partnerships and projects; sought to identify and develop opportunities that create key ‘moments’ aligned with brand vision and strategy. Won the confidence of Head Office to develop and deliver European strategies tailored to markets, rather than dictated from US

New York, Ny, Us

Appointed to this global brand to develop and grow its fledgling European business. Essentially a start-up in terms of people, with only ten in the team, but with financial muscle from the US, with a marketing budget of $2m. An integral part of this tightly knit management team; involved with the business conversations with the European President and leadership team, with responsibility for implementing any resulting marketing actions. Partnered with Global Marketing team to strategically plan and oversee annual media planning and buying for Coach Europe; executed US strategic marketing plans; developed and implemented European digital strategy and creative planning, increasingly independent of US. Replaced the centralised media agency with a more focussed partner, saving money and delivering improved media placement. Ensured execution and brand experience across multiple channels and storytelling was connected, relevant and added value Gained the trust to create and manage social media independent of US head office; worked with Global Digital partners to establish and drive social media voice for Coach Europe; identified unique digital and social opportunities for European and partnered with PR team to ensure consistent brand messaging and approach.

New York, Ny, Us

Appointed to this global brand to develop and grow its fledgling European business. Essentially a start-up in terms of people, with only ten in the team, but with financial muscle from the US, with a marketing budget of $2m. An integral part of this tightly knit management team; involved with the business conversations with the European President and leadership team, with responsibility for implementing any resulting marketing actions. Partnered with Global Marketing team to strategically plan and oversee annual media planning and buying for Coach Europe; executed US strategic marketing plans; developed and implemented European digital strategy and creative planning, increasingly independent of US. Replaced the centralised media agency with a more focussed partner, saving money and delivering improved media placement. Ensured execution and brand experience across multiple channels and storytelling was connected, relevant and added value Gained the trust to create and manage social media independent of US head office; worked with Global Digital partners to establish and drive social media voice for Coach Europe; identified unique digital and social opportunities for European and partnered with PR team to ensure consistent brand messaging and approach.

o Responsible for the brand & communications strategy, delivering through the line consumer facing campaigns through a range of online and offline channels including Digital, Radio, Outdoor & Print.o Responsible for the total media budget of £2m across all Zipcar consumer and business advertising and marketing.o Management of external agency partners to deliver strong acquisition driving marketing communications and proven CPA results.o Responsibility for driving the brand’s paid for digital including display, PPC & SEO activity, including devising strategy, technology development & optimisation.o Deliver fully integrated communications demonstrating effective ROI against strict company KPIs. o To develop and implement brand awareness studies –pre & post/buzz monitor / media effectiveness trackingo Co-ordinating digital activity and practices to new European markets,

London, Gb

o Responsible for the total media budget of £2m across Harrods fashion, beauty, luxury accessories and tactical sale activity.o Senior agency liaison, ensuring that all marketing activity was in-line with the overall marketing strategy.o Responsible for writing and implementing the annual advertising and international marketing strategy ultimately presented to and signed off by the Managing Director.o Drove campaign evaluation for several campaigns, including qualitative research and econometrics.o Building media knowledge, communicating the changing media and competitive landscape and their impacts to the wider business units. o Reporting directly into director level, and regularly presenting initiatives to the Managing Director.o Working collaboratively with a wider department of over 150 people to ensure that we delivered a consistent marketing strategy across all outputs including creative, advertising, marketing, PR & CRM.

o Drove campaign evaluation for several campaigns, including qualitative research and econometrics.o Building media knowledge, communicating the changing media and competitive landscape and their impacts to the wider business units. o Reporting directly into director level, and regularly presenting initiatives to the Managing Director.o Working collaboratively with a wider department of over 150 people to ensure that we delivered a consistent marketing strategy across all outputs including creative, advertising, marketing, PR & CRM.

oResponsible for the management and implementation of day-to-day activity across all clients including Virgin Trains, lastminute.com, French Connection & Nicole Farhi.oPrimary contact for both junior and senior clients. oContributed towards and presenting quarterly and annual communications strategy and media planningoForming strong and loyal relationships with clients.oManaging and training graduates.

o Supporting my team on a wide range of responsibilities including gathering market information, creating competitive reports, managing media bookingso Responsible for smaller client briefs such as promotions or sales activityo Working on a range of clients including Habitat, French Connection, Warner Home Video and the Tussauds GroupAchievements; Won Silver Media Week Award for Habitat A/W 08 CampaignFirst of graduate in-take of 15 to be promoted from Graduate to planner, to Senior Planner and then again to Account Manager

Mini Mba, Marketing

Masters, Advertising & Marketing

Ba Honours, Major Management And Minor Philosophy