Chloe Course Email & Phone Number

Gold Coast, Qld, Au

Pimpama, Gold Coast

Halcyon is the leading creator and developer of over 50s lifestyle communities in South East Queensland. A company built on its reputation for quality, value, customer service and innovation, which has seen it champion many firsts in the lifestyle community sector. - Overall management of the Halcyon brand.- Management of Halcyon’s media schedule and campaign plan, working alongside media consultants to achieve monthly lead targets. - Successful launch of 4 new projects in SEQ to Baby Boomer market, resulting in significant pre-sales prior to release. - Development of a quarterly Magazine (48pp) including, storyboarding, content creation, design and layout input, print production & overall delivery of the magazine. - Management of a small creative and communications team.- Conceptualise, develop and execution of integrated marketing campaigns; print, tv, radio and digital platforms.- Creation, development and management of content on Halcyon’s website and social media platforms.- Creation and delivery of successful industry awards.- Management of PR and Creative Agency consultants to achieve targets. - Database management and re-engagement campaigns. - Creation and management of quarterly marketing budget. - Increased referral of the Halcyon brand by 15% through the successful implementation of a referral program.- Successful implementation of project management tool ‘Wrike’ to over 50 staff members to streamline Marketing workflow and time management. - Lead re-brand of the Halcyon brand as the premium lifestyle community offering in the market. - Developed and nurtured local partnerships resulting in great word-of-mouth and lead generation.

Hope Island, Gold Coast

Design and manage the development and execution of marketing strategies to drive increased brand awareness and sales enquiry of Halcyon projects.- Management of six separate Halcyon projects, including working with each Project Director to develop marketing strategies and campaigns, campaign execution and campaign reporting and monitoring. - Successfully launching 2 communities to the Brisbane and Gold Coast markets consecutively, resulting in strong pre-sale activity.- Execution of successful marketing and PR campaign for Halcyon Lakeside (Sunshine Coast) project resulting in 50 sales before home construction start. - Development and implementation of creative marketing campaigns including a quirky referral competition that included a mascot ‘snowy’ the polar bear. The campaign increased referral and word of mouth of Halcyon projects by 15%. - SEO and digital marketing campaign creation and execution. - Development of creative briefs and briefing of copywriters for editorial pieces and marketing collateral.- Conducted market research and focus groups to understand target market’s needs and wants and Halcyon’s brand awareness. Creation and implementation of strategies based on this research. - Experience with database management and implementing strategic database marketing campaigns. Management and coordination of events, photoshoots, TV shoots and press events. Stakeholder engagement.Marketing budget creation and management.

Hope Island, Gold Coast

Elanora, Gold Coast

Tailored Web Services is a specialised web design marketing company focusing on building websites to help grow businesses. - Creation and execution of email marketing campaigns with MailChimp and Vision6 systems.- Website content creation and development.- Working with WordPress and Drupal 8 CMS to design websites and upload content.

Gold Coast

I.interact provides innovative marketing solutions to small and medium size businesses.- Execution of email marketing campaigns through MailChimp.- Drafting and distribution of press releases for clients to local press and media outlets.- Database management. - Corporate event planning.

Gold Coast, Australia

Global Work & Travel provide opportunities for working holiday style employment world-wide.- Conducted market research to obtain customer, market and competitor insights, determine brand awareness and understand customer expectations to provide a robust basis for the development of the company’s marketing and sales strategies.- Developed a sales and marketing plan which included devising and executing a social media strategy and associated copy which increased Facebook “likes” by 33% and resulted in bookings for 50 of the company’s new tour product in the first month following its launch.- Undertook pricing, budgeting and competitor analysis to enable the company to position itself appropriately in the market and optimise profitability.

Gold Coast

Marketing business providing Queensland students with exclusive access to discounts, competitions, giveaways and events. - Conducted research to determine the level of brand awareness, identify the restaurants, bars, clubs and entertainment that interested the target market and provide a robust basis for the development of strategies to attract new members.- Increased memberships by 60% by approaching university students at open days, orientation weeks and club sign-on days.- Secured over 20 sponsors by identifying companies seeking to attract people in the firm’s target market who provided members with discounts in return for the increased exposure to their targets.- Hosted events for members and their friends and family members which generated significant numbers of new members.- Developed a business Facebook page, produced copy to announce events and linked with sponsors which increased membership by 60%. - Designed membership and promotional material for events to increase brand awareness and designed membership cards to enable members to receive discounts.