-Regularly reviewing operations to ensure that these meet required standards and recommend changes where necessary.-Partnering with C-level executives to accomplish short and long-term goals-Overseeing the operations of the organisation and making any necessary changes to meet business goals and projections

-Maintaining an effective sales team by recruiting and training employees. This process also includes monitoring, appraising and disciplining members of the team.-Working with other areas of the business to develop marketing materials and marketing opportunities.-Understanding the market and trends within it.