Chlöe Dickie Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

–– Global sales and marketing lead; responsible for delivering Meadowlark’s strategic and tactical sales and marketing initiatives to achieve revenue and profit targets, whilst ensuring a rewarding customer experience across all branded touchpoints. –– Oversaw all sales and account management activities across Meadowlark’s direct-to-consumer and wholesale retail channels. –– Developed Meadowlark’s marketing strategy and ensured effectiveness of marketing and communications activities through an emphasis on customer acquisition and retention. –– Developed and executed an online, social media and influencer marketing strategy that drove brand awareness and customer engagement. –– Identified and implemented company-wide changes to optimise systems and processes, enhancing operational efficiency and reducing costs to the business. –– Built and led Meadowlark’s sales and marketing team, overseeing day-to-day operations, and ensuring the team’s efforts were in line with company and brand strategies, and effectively supported achievement of the brand’s revenue targets.–– Provided formal performance management and learning opportunities for Meadowlark’s sales and marketing team, creating a high-performing culture that demonstrated a commitment to quality and continuous learning.

Greater New York City Area

–– Developed retail strategy position, defining the agency’s omnichannel retail marketing capabilities, and laying the foundation for future growth by identifying opportunities to expand the agency’s service offering. –– Partnered with Code and Theory’s data and analytics team to analyse global retail and consumer trends and synthesise these insights into a marketing framework to guide agency-wide strategic planning.–– Led creative strategy and development of integrated marketing plans for retail-specific client briefs and presented output to C-level client stakeholders. –– Conducted targeted research into brand, competitive and business whitespace through the analysis of primary and secondary source materials. –– Designed and led workshops to consult diverse groups of client stakeholders about customer experience and inform the creation of customer-centric user journeys. –– Structured and led creative brainstorms to ensure adherence to overall strategy by driving key decisions and communicated progress and results to broader project teams. –– Defined omnichannel retail data points and developed KPIs and measurement metrics to improve the evaluation of clients’ marketing activities.

Herzogenaurach

–– Global retail marketing lead for adidas Originals; responsible for annual retail marketing budget and managing a team of five. –– Led multi-year and seasonal strategic planning for adidas Originals’ retail marketing channels–encompassing DTC and third-party points of sale globally–driving brand awareness and generating sales growth.–– Created consumer-centric brand extension and activation toolkits to support consumer engagement, conversion and NPS.–– Collaborated with global brand communications channel leads and key stakeholders within the wider adidas Originals business unit, including vertical and horizontal consumer-facing teams, to successfully extend global campaigns through all possible retail channels.–– Provided strategic ROMI evaluation of global retail marketing campaigns, using qualitative and quantitative data to measure campaign performance and identify future omnichannel marketing opportunities.–– Conducted category, competitor, and consumer research, and translated findings into actionable insights to support NPD and drive continuous improvement of global marketing toolkits.–– Led business-critical marketing operations work-streams to enhance the efficiency and productivity of the global brand marketing team and team output. –– Managed adidas Originals’ global retail marketing agency and maintained productive relationships with adidas Originals’ global agency partners.

Herzogenaurach

–– Responsible for cultivating strong relationships with brand activation leads in Europe and North, Central and Latin America and providing global approval of assigned markets omnichannel marketing programming, including budget allocations.–– Supported the flawless execution of adidas’ global omnichannel marketing campaigns in Europe and the Americas, achieving consistent brand representation in key global markets and successfully driving traffic and conversion across on-and-offline brand channels.–– Provided strategic ROMI evaluation of global retail marketing campaign activation to identify future opportunities.–– Drove the integration of feedback from brand activation leads in Europe and North, Central and Latin America during the global campaign creation process, enabling adidas’ global brand organisation to be more agile and responsive to changing local market needs.

London, United Kingdom

–– Global marketing lead; responsible for annual marketing budget and team management. –– Led annual and seasonal multi-channel strategic planning. –– Oversight of all marketing initiatives encompassing advertising, PR and events, social media marketing, and digital and retail marketing support across own-retail, wholesale, and franchise channels.–– Led the global retail marketing team responsible for creating and implementing trade show presentations and retail events.–– Supported NPD with the creation of seasonal go-to-market tools, effectively communicating the brand’s seasonal priorities and achieving revenue targets. –– Initiated and managed media partnerships and corporate sponsorships to drive brand awareness.–– Managed all external relationships, including those with global agency partners, and print and display vendors.

London, United Kingdom

–– Led management of Brandon’s global PUMA retail and trade marketing accounts.–– Developed retail supply, point-of-sale, and brand extension marketing tools for PUMA’s global marketing teams to increase brand awareness and support global product launches.–– Created PUMA’s point-of-sale and brand extension marketing toolkits to strengthen global brand consistency.–– Created B2B eCommerce site to transform Brandon’s global ordering system, resulting in improved net sales and communication with PUMA’s regional marketing teams. –– Developed and maintained business relationships vital to the success of the PUMA account, including relationships with stakeholders within PUMA’s global brand organisation.

United Kingdom

–– Advanced through a series of promotions, culminating in the management of PUMA’s trade marketing team and wholesale account portfolio for the United Kingdom and Ireland.–– Led the creation and implementation of PUMA’s digital and retail marketing calendar, including oversight of branded events in support of the London 2012 Olympics, and national trade shows.–– Developed seasonal campaign assets and content, including in-store fixtures, POS materials, digital assets and moving content. –– Led the coordination of wholesale partners’ omnichannel activities, including in-store and OOH events. –– Managed regional marketing budget and channel-specific agency partners.

United Kingdom

–– Responsible for the implementation of retail marketing campaigns in key and strategic wholesale accounts throughout the United Kingdom and Ireland. –– Led the creation of visual merchandising guidelines and staff training materials to support seasonal campaign implementation, drive brand awareness, and product sell-through. –– Managed field marketing agency responsible for conducting staff training and monitoring POS compliance.

United Kingdom

Responsible for the installation and management of PUMA's permanent and temporary shop-in-shop spaces within key and strategic wholesale accounts throughout the United Kingdom and Ireland.

London, United Kingdom

Assistant Merchandiser for fast fashion apparel, accessories and footwear under the Freemans and Grattan brands.

London, United Kingdom

Merchandising Admin Assistant for fast fashion apparel, accessories and footwear under the Freemans and Grattan brands.

Wellington & Wairarapa, New Zealand

Store Manager and Buyers Admin Assistant for the Mischief Shoes store fascia.

Master Of Business Management – Mbm, Human Resources Management And Services

Digital Marketing [Short Course]

Brand Strategy And Storytelling [Short Course]

Store Layout And Visual Merchandising [Short Course]

Bachelor Of Design (Bdes), Design And Visual Communications, General, Class Ii Honours

Diploma In Fashion Design And Technology (Dipfdt), Fashion/Apparel Design