Chloe Fu Email & Phone Number

Shanghai City, China

Shanghai

• Owned-media：Lead in establishing brand website and wechat. Content planning to implement integrated marketing programs including product/service campaign, surgery Live, academic seminar, corporate communication, etc.
• E-tool： Collaborate with IT team developing and optimizing hospital service APP for better consumer experience and increasing user viscosity.
• Branding：Support in branding projects such as brand video shooting, VI, brochure production.
• Online channels：Approach and work with major medical e-channels to support business growth.

Shanghai City, China

• Responsible for brand always-on online communications on various digital platforms, which include but not limited to wechat, weibo, BBS verticals, website.
• Social support for brand holistic key campaigns,"A Million Colourful Starts", IMC branding campaign. 2013 Effie China Awards"Dulux Colour Quotient", interactive online colour test."Dulux Ambiance", superior premium.
• Work with Digital Manager and agency to develop annual social plan, integrated communication strategy, and KPI setting.
• Digital A&P budget allocation and control.Other Awards: Companywide Team Excellence Competition winner. "Win in social media", one and only project representing China Marketing team to present in the finals.

China

• Manage a team which covers 10+ accounts from Greater China, Japan and Australia; accomplish in meeting needs of clients, work closely with BD team and turn 80% presales accounts into retainer ones. Clients encompass.
• Produce comprehensive reports including evaluating brand regular performance and digital campaigns, analyzing online crisis and sharing good cases on social media.
• Provide insights to brand social media planning in Greater China.
• Co-work with BD team in the new client pitch from pre-research, proposals to sample reports.
• Train new team members on the internal system, research techniques and reports production.